Kyoorius Media Awards
Cross-Platform / Integrated
Use Of Collaboration
KYOORIUS MEDIA AWARDS - Cross-Platform / Integrated (Use Of Collaboration)
Demystifying Stock Trading Through Cricket - Upstox
Client: RKSV Securities Pvt Ltd
Baby Blue Elephant
|Entry Title:||Demystifying Stock Trading Through Cricket|
|Client:||RKSV Securities Pvt Ltd|
|Description:||2020-2021 was a black-swan period yet stock markets got bullish - attracting investor interest. For Upstox, one of the newest online-trading platforms, this was a 1-pie many spoons fix. In a flux of competition, Upstox had to build salience & trials.
Task – showcase product ease through 'It’s EASY!', Start Karke Dekho’
TG - Speaking to males 25-40 NCCS AB, Invested in traditional means like FDS and MFs
Consumer insight: To convey ease of Upstox, we used a language that is understood across India, Cricket. The most complex jargons and charts around Cricket are easily deciphered, this became our bedrock to build a common thread with Stock Markets, treating ‘PLAYERS LIKE STOCKS’.
Idea: Upstox Cric-Index, a first of its kind REAL-TIME Stock-Market like INDEX helped users experience an analogy of TRADING through CRICKET. The Index rated each cricketer through 50+ parameters and mapped their ROIs towards teams, LIKE STOCK MARKET.
|Company Credits:||Mindshare - India|
|Individual Credits:||Ajay Mehta|
|Individual Credits:||Subhamay Mukhopadhyay|
|Individual Credits:||Makarand Nadkarni|
|Individual Credits:||Ruchir Bajoria|
|Individual Credits:||Jugal Kathuria|
|Individual Credits:||Kartik Prakash|