Kyoorius Advertising Awards
Branded Content
Apps & Games
KYOORIUS ADVERTISING AWARDS - Branded Content (Apps & Games)
JPG
MP4
2m:00s
The Protest Match
Brand: Global ESports
Client: Global ESports
Entrant: Dentsu Creative Services (India)
Blue Elephant
| Entry Title: | The Protest Match |
|---|---|
| Brand: | Global ESports |
| Client: | Global ESports |
| Entrant Company: | Dentsu Creative Services (India) |
| Link To App: | https://store.steampowered.com/app/1028630/Cricket_19/ |
| Description: | August 2021. Taliban takes over Afghanistan and bans women from playing cricket. Everyone wanted to fight against it, so we gave them an easy way out through the world’s first e-protest game. Global Esports presents the Protest Match. On 3rd of April, when ICC Women’s World Cup Finals were taking place for real, we gave the Afghani Women Cricketers a chance to play virtually. As a sign of protest. We replicated every player to the last detail and made them play the finals that never happened. When the word spread; gamers, esports influencers & cricket lovers joined in support, booked their slots on the microsite, and livestreamed their games. Our gaming protest took to the primetime news. The 19-hour gameplay was viewed by 12,90,200 people, reached 74,55,213 users and garnered earned media worth INR 92,39,700. And while we weren’t able to get the ban lifted, we still managed to get the team a chance to play for real. |
| Company Credits: | Dentsu Creative India |
| Individual Credits: | Amit Wadhwa - CEO, Dentsu Creative India |
| Individual Credits: | Ajay Gahlaut - Group CCO, Dentsu Creative India |
| Individual Credits: | Heeru Dingra - CEO, isobar Group |
| Individual Credits: | Aalap Desai - Chief Creative Officer, isobar & Taproot India |
| Individual Credits: | Sanjeev Anand - COO, Perfect Relations |
| Individual Credits: | Rahul Vengalil - Managing Partner, isobar India |
| Individual Credits: | Jyotsna Dash Nanda - Branch Director, Perfect Relations |
| Individual Credits: | Pragati Rana - Senior Vice President – Strategy |
| Individual Credits: | Anadi Sah - Executive Creative Director, isobar India |
| Individual Credits: | Rohit Mukherjee - Senior Creative Director, isobar India |
| Individual Credits: | Nitish Sarkar - Digital Production Head, isobar India |
| Individual Credits: | Sreejita Chakraborty - Senior Creative Director, isobar India |
| Individual Credits: | Prashant Lodaya - Associate Vice President, isobar India |
| Individual Credits: | Rumi Behramkamdin - Director, Account Management, isobar India |
| Individual Credits: | Varun Sekar - Manager, Brand Strategy, isobar India |
| Individual Credits: | Shanu Jain - Regional Head, Planning & Strategy, WATConsult |
| Individual Credits: | Creative Team: Mayuri Patil, Nitin Dhumal, Abhinav Kumar, Niharika Malhotra |
| Individual Credits: | Film and Digital Production Team - Taj Ali, Kanav Gupta, Reuben Hnamte, Chitiz Shandilya |
| Individual Credits: | Pratik Shringi - Lead – Innovations, isobar India |
| Individual Credits: | Avinash Tiwari - Regional Head, Tech, WATConsult |
| Individual Credits: | Web Developer - Asmita Rane, Senior Web Developer and Pranali Patil, Senior Web Developer, |
