Kyoorius Advertising Awards
Direct
Experiential & Activations
KYOORIUS ADVERTISING AWARDS - Direct (Experiential & Activations)


The Cliteracy Coupon
Brand: Skore Oh Pleasure Gel
Client: TTK Healthcare
Entrant: Dentsu Creative Services (India)

Blue Elephant
Entry Title: | The Cliteracy Coupon |
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Brand: | Skore Oh Pleasure Gel |
Client: | TTK Healthcare |
Entrant Company: | Dentsu Creative Services (India) |
Description: | 78% WOMEN DON’T EXPERIENCE ORGASMS EVER. That’s because men don’t know how to engage with the clitoris. So, we decided to teach them. How? By engaging them online with the world’s 1st Cliteracy Coupons by SKORE Oh Pleasure Gel. On the International Day of Female Orgasm, we initiated this innovative digital activation. We made several unique scratch coupons pop-up on sites men visited the most. Each coupon mimicked a different rubbing pattern. Pattern that excites the clitoris for real. When men would rub it right, they’d win a discount on Skore Oh Pleasure Gel. Augmented with educational content on social, the campaign made way for the first-ever brand activation on Clubhouse. It reached 29,81,993 people, garnered 60,01,806 impressions and taught more than 1,35,000 men, how to enable an orgasm, one coupon at a time. |
Company Credits: | Dentsu Creative India |
Individual Credits: | Amit Wadhwa - CEO, Dentsu Creative India |
Individual Credits: | Ajay Gahlaut - Group CCO, Dentsu Creative India |
Individual Credits: | Heeru Dingra - CEO, isobar Group |
Individual Credits: | Aalap Desai - Chief Creative Officer, isobar & Taproot India |
Individual Credits: | Sanjeev Anand - COO, Perfect Relations |
Individual Credits: | Rahul Vengalil - Managing Partner, isobar India |
Individual Credits: | Pragati Rana - Senior Vice President – Strategy |
Individual Credits: | Anadi Sah - Executive Creative Director, isobar India |
Individual Credits: | Rohit Mukherjee - Senior Creative Director, isobar India |
Individual Credits: | Nitish Sarkar - Digital Production Head, isobar India |
Individual Credits: | Prashant Lodaya - Associate Vice President |
Individual Credits: | Priyanka Shah - Sr Director, Media Buying |
Individual Credits: | Mamtah Sabhrwal- Director, Strategy |
Individual Credits: | Ankit Saxena - Associate Director, Media |
Individual Credits: | Divya Chawla - Director, Client Solutions |
Individual Credits: | Sagar Sakharkar - Sr Media Manager |
Individual Credits: | Pratik Shringi - Innovations Lead |
Individual Credits: | Varun Sekar - Manager, Strategy |
Individual Credits: | Creative Team: Simble Johney, Mridha Anand, Meghna Natrajan, Bhuvan Kadyaan, Khushi Gokhlani, Shambhavi Patil, Niharika Malhotra |
Individual Credits: | Digital Production Team: Pawan Kumar Routh |