Kyoorius Advertising Awards
Experience & Activation
KYOORIUS ADVERTISING AWARDS - Experience & Activation (Community)
Pehle Padhai Phir Shaadi - BharatMatrimony
Entrant: Dentsu Creative Services (India)
Baby Blue Elephant
|Entry Title:||Pehle Padhai Phir Shaadi|
|Entrant Company:||Dentsu Creative Services (India)|
|Description:||Jaisalmer has one of the lowest female literacy rate in India. Parents were choosing marriage over education for girls and announced it through an age-old tradition called the Wedding Art.
BharatMatrimony, a brand that makes marriages happen, for once decided to take a stand against it.
With M.S. Dhoni, the World's Biggest Social Experiment was launched, inviting the whole Jaisalmer to participate and give their daughters a choice between marriage and education.
This simple ask sparked a conversation in every home. As expected, many messages were received choosing marriage. However, 8 girls went against the norm, choosing education.
Celebrating this union, the walls of their houses were painted with a new form of Wedding Art - the Education Art. Wherein, Lord Ganesha was replaced with the Goddess of Knowledge, Saraswati, and groom’s name with the course the girl chose.
Parents Reached in Jaisalmer:309
|Company Credits:||Dentsu Creative India|
|Individual Credits:||Heeru Dingra - CEO, isobar Group|
|Individual Credits:||Ajay Gahlaut - Group CCO, Dentsu Creative India|
|Individual Credits:||Sidharth Rao - CEO, Dentsu McGarryBowen|
|Individual Credits:||Rahul Vengalil - Managing Partner, isobar India|
|Individual Credits:||Aalap Desai - CCO, isobar India & Taproot Dentsu|
|Individual Credits:||Gurbaksh Singh - Chief Innovation Officer, Dentsu Creative India|
|Individual Credits:||Pragati Rana - Sr. Vice President, Strategy, isobar India|
|Individual Credits:||Anadi Sah - Executive Creative Director, isobar India|
|Individual Credits:||Rohit Varghese - Sr. Director - Client Servicing, isobar India|
|Individual Credits:||Vibhor Yadav - Sr. Creative Director, isobar India|
|Individual Credits:||Taj Ali - National Films Head, isobar India|
|Individual Credits:||Nitish Sarkar - Digital Production Head, isobar India|
|Individual Credits:||Disha Bhattacharya- Group Manager - Brand Strategy, Dentsu India|
|Individual Credits:||Account Management Team - Vidya Sankar, Priya CM, Juhi Chaudhary, Supraja Pradeep|
|Individual Credits:||Direction Team- Yash Danak, Priyal Tripathi|
|Individual Credits:||Production Team - Rakesh Bairwa and Chitiz Shandilya|
|Individual Credits:||Creative Team - Sukesh Kumar, Shipra Bhatnagar, Anirudh Venugopal, Rohan Raj, Jatin Wadhwa, Anita Kandpal|
|Individual Credits:||Video Team - Rahul Aggarwal|
|Individual Credits:||Rahul Kumar - Senior Lead Developer, isobar India|
|Individual Credits:||Tabeenah Anjum Qureshi- Media Coordinator|