Kyoorius Media Awards
Use Of Traditional Media
Use Of Direct Media
KYOORIUS MEDIA AWARDS - Use Of Traditional Media (Use Of Direct Media)


Pehle Padhai Phir Shaadi
Brand: BharatMatrimony
Client: BharatMatrimony
Entrant: Dentsu Creative Services (India)

Baby Blue Elephant
Entry Title: | Pehle Padhai Phir Shaadi |
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Brand: | BharatMatrimony |
Client: | BharatMatrimony |
Entrant Company: | Dentsu Creative Services (India) |
Description: | Jaisalmer has one of the lowest female literacy rate in India. Parents were choosing marriage over education for girls and announced it through an age-old tradition called the Wedding Art. BharatMatrimony, a brand that makes marriages happen, for once decided to take a stand against it. With M.S. Dhoni, the World's Biggest Social Experiment was launched, inviting the whole Jaisalmer to participate and give their daughters a choice between marriage and education. This simple ask sparked a conversation in every home. As expected, many messages were received choosing marriage. However, 8 girls went against the norm, choosing education. Celebrating this union, the walls of their houses were painted with a new form of Wedding Art - the Education Art. Wherein, Lord Ganesha was replaced with the Goddess of Knowledge, Saraswati, and groom’s name with the course the girl chose. SMS Received:427 SMS Interactions:1183 Parents Reached in Jaisalmer:309 Reach:34.13M Earned Media:₹9.26M |
Company Credits: | Dentsu Creative India |
Individual Credits: | Heeru Dingra - CEO, isobar Group |
Individual Credits: | Ajay Gahlaut - Group CCO, Dentsu Creative India |
Individual Credits: | Sidharth Rao - CEO, Dentsu McGarryBowen |
Individual Credits: | Rahul Vengalil - Managing Partner, isobar India |
Individual Credits: | Aalap Desai - CCO, isobar India & Taproot Dentsu |
Individual Credits: | Gurbaksh Singh - Chief Innovation Officer, Dentsu Creative India |
Individual Credits: | Pragati Rana - Sr. Vice President, Strategy, isobar India |
Individual Credits: | Anadi Sah - Executive Creative Director, isobar India |
Individual Credits: | Rohit Varghese - Sr. Director - Client Servicing, isobar India |
Individual Credits: | Vibhor Yadav - Sr. Creative Director, isobar India |
Individual Credits: | Taj Ali - National Films Head, isobar India |
Individual Credits: | Nitish Sarkar - Digital Production Head, isobar India |
Individual Credits: | Disha Bhattacharya- Group Manager - Brand Strategy, Dentsu India |
Individual Credits: | Account Management Team - Vidya Sankar, Priya CM, Juhi Chaudhary, Supraja Pradeep |
Individual Credits: | Direction Team- Yash Danak, Priyal Tripathi |
Individual Credits: | Production Team - Rakesh Bairwa and Chitiz Shandilya |
Individual Credits: | Creative Team - Sukesh Kumar, Shipra Bhatnagar, Anirudh Venugopal, Rohan Raj, Jatin Wadhwa, Anita Kandpal |
Individual Credits: | Video Team - Rahul Aggarwal |
Individual Credits: | Rahul Kumar - Senior Lead Developer, isobar India |
Individual Credits: | Tabeenah Anjum Qureshi- Media Coordinator |