Kyoorius Advertising Awards
Film

Alien Befit #UnbelievableButTrue
Brand: ICICI Lombard General Insurance
Client: ICICI Lombard
Entrant: Ogilvy India

Blue Elephant

Entry Title:	Alien Befit #UnbelievableButTrue
Brand:	ICICI Lombard General Insurance
Client:	ICICI Lombard
Entrant Company:	Ogilvy India
Description:	ICICI Lombard has recently introduced some new, unique rider of cashless coverage, that are usually not covered by most health insurance policies. For example, cashless physiotherapy, cashless, medicines, lab tests, x-ray etc. Now that's quite a big news for policy takers. Expenses that used to feature in the 'exception list' is now being covered by ICICI Lombard. That's quite unbelievable. However, it's true. That's what exactly our campaign idea is. This video commercial takes a humorous approach on how unbelievable the new Befit rider is.
English Translation:	The film has subtitles
Company Credits:	Ogilvy India
Company Credits:	Lucifer Circus
Individual Credits:	Kainaz Karmakar, Chief Creative Officer, Ogilvy
Individual Credits:	Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy
Individual Credits:	Sukesh Nayak, Chief Creative Officer, Ogilvy
Individual Credits:	Talha Bin Mohsin, Executive Creative Director
Individual Credits:	Mahesh Parab, Executive Creative Director
Individual Credits:	Vilsen Gonsalves, Group Creative Director
Individual Credits:	Ajit Kumar Sahoo, Creative Director
Individual Credits:	Arnab Choudhury, Creative Controller
Individual Credits:	Hari Singh Rawat, Creative Controller
Individual Credits:	Sushma Singh Vivek, Senior Vice President, Account management
Individual Credits:	Sagar Nitin Sali, Management Supervisor
Individual Credits:	Shreyoshee Gupta, Senior Account Executive
Individual Credits:	Nirav Parekh, Senior Vice President, Planning
Individual Credits:	Ramanna Charan, Planning Director