Kyoorius Advertising Awards
Outdoor
Ambient & Point Of Purchase - Campaign
KYOORIUS ADVERTISING AWARDS - Outdoor (Ambient & Point Of Purchase - Campaign)
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Secret Messages
Brand: Cadbury Silk
Client: Mondelēz India
Entrant: Ogilvy India
Baby Blue Elephant
| Entry Title: | Secret Messages |
|---|---|
| Brand: | Cadbury Silk |
| Client: | Mondelēz India |
| Entrant Company: | Ogilvy India |
| Title: | Case study |
| Title: | Board |
| Title: | Bus shelter |
| Title: | Demo |
| Title: | Demo |
| Description: | In India teenage romances are frowned upon, making most young romances secret romances. So this Valentine's Day, we decided to help young lovers in India shout out their love for their loved ones and yet keep it a secret from prying eyes. Introducing - Cadbury Silk Secret Messages. Sender journey: - Scan Silk pack on their phone - Fill out their loved one's details on a microsite - Write a cute love message (or pick from a list of templates) - Share the link with their loved one Receiver journey: - Click on the link - Point the phone at any Silk ad - Watch the Silk ad turn into a secret love message This was done using personalisation of Augmented Reality to turn every Silk hoarding, bus shelter, poster, press ad, and POS materials into a personalised secret message between lovers, which only they could see. So now they could literally proclaim their love from rooftops and yet keep it a secret. |
| Company Credits: | Ogilvy India |
| Company Credits: | Wavemaker, Mumbai |
| Company Credits: | ADSMN Interactive, Mumbai |
| Company Credits: | 8th Wall, Palo Alto |
| Company Credits: | Colonial films, Mumbai |
| Individual Credits: | Kainaz Karmakar, Chief Creative Officer, Ogilvy |
| Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy |
| Individual Credits: | Sukesh Nayak, Chief Creative Officer, Ogilvy |
| Individual Credits: | Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy |
| Individual Credits: | Mihir Chanchani, Executive Creative Director, Ogilvy |
| Individual Credits: | Vishal Rajpurkar, Senior Creative Director, Ogilvy |
| Individual Credits: | Rishabh Thapar, Associate Creative Director, Ogilvy |
| Individual Credits: | Yankee Chhabra, Associate Creative Director, Ogilvy |
| Individual Credits: | Akshay Ordiya, Creative Controller, Ogilvy |
| Individual Credits: | Rupal Kalle, Creative Controller, Ogilvy |
| Individual Credits: | Rajneesh Bolia, Innovation Delivery Officer, Ogilvy |
| Individual Credits: | Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy |
| Individual Credits: | Prasidh Dalvi, Planning Director, Ogilvy |
| Individual Credits: | Anushka Mukherjee, Junior Planner, Ogilvy |
| Individual Credits: | Prakash Nair, Associate President & Integrated Brand Team Leader, Ogilvy |
| Individual Credits: | Antara Suri, Senior Vice President, Ogilvy |
| Individual Credits: | Parshuram Mendekar, Client Services Director, Ogilvy |
| Individual Credits: | Prerna Jetley, Client Services Director, Ogilvy |
| Individual Credits: | Esha Gandhi, Management Supervisor, Ogilvy |
| Individual Credits: | Saket Modi, Senior Account Executive, Ogilvy |
