Kyoorius Advertising Awards
Film Craft

Office
Brand: Jaquar
Client: Jaquar & Company Pvt Ltd
Entrant: Early Man Film Pvt Ltd

Baby Blue Elephant

Entry Title:	Office
Brand:	Jaquar
Client:	Jaquar & Company Pvt Ltd
Entrant Company:	Early Man Film Pvt Ltd
Description:	Jaquar has been India’s leading premium bathware brand. So much so, that its goodwill in this category makes it difficult for consumers to register that it also deals in premium lights. Jaquar’s IPL campaign takes a unique and hilarious cut to tackle this while keeping audiences hooked to the very last second. The three films play on consumer perception and portray a surreal world where bath products can be seen being installed in the most unlikely places. As the confusion clears, the lighting products are introduced in a glorious manner, which makes the ads even more memorable.
English Translation:	Office Employee: What’s going on here? Manager: Jaquar is getting installed. Office Employee: In the conference room? Man under Shower panel-1: So yeah, that was our performance in the last quarter. Boss in Jacuzzi: These numbers don’t look good at all. What are we going to tell the investors? (OS): Khanna! Man with Shaving Foam: There has been a sales increase in some areas. Man with Hand shower: Yeah of course. Woman on WC: Sir I think we should launch a new website before the investors’ meet. Man with Hand shower: Let’s launch a mobile app as well. Man under Shower panel-2: I agree. We could get revenues. Man under Shower panel-1: That’s right. Boss in Jacuzzi: Sanket! Man in Shower cubicle: Yes sir? Boss in Jacuzzi: Let’s make it a working lunch yeah Manager: Sir! Jaquar LIGHTS are being installed. Office Employee: Oh! VO The largest bath brand in the country, now also brings you the magic of light. Jaquar Bath & Lights
Company Credits:	Early Man Film Pvt Ltd
Company Credits:	Enormous Brands
Individual Credits:	Abhinav Pratiman - Director
Individual Credits:	Anand Menon - Executive Producer
Individual Credits:	Amarjeet Phukan - Producer
Individual Credits:	Kartik Vijay - Cinematographer
Individual Credits:	Manisha Khandelwal - Production Designer
Individual Credits:	Sumit Attri (The Perfect Way Casting) - Casting Director
Individual Credits:	Bhavna Attri (The Perfect Way Casting) - Casting Director
Individual Credits:	Shiv Kumar Panicker - Offline Editor
Individual Credits:	Vineesh Vijayan - Colorist
Individual Credits:	Sachin Shinde - Online Artist
Individual Credits:	Abhishek Arora - Music
Individual Credits:	Tilak Goswami - Sound Engineer
Individual Credits:	Ashish Khazanchi - Writer, Managing Partner (Enormous Brands)
Individual Credits:	Sarthak Sharma - Writer (Enormous Brands)
Individual Credits:	Mukund Raina - Concept (Enormous Brands)
Individual Credits:	Ishmeet Kaur - Account management (Enormous Brands)
Individual Credits:	Sandeep Patwardhan - Account management (Enormous Brands)
Individual Credits:	Soumitra Patnekar - Communication Strategy (Enormous Brands)