Kyoorius Advertising Awards
Casting & Performance
KYOORIUS ADVERTISING AWARDS - Film Craft (Casting & Performance)
Assi Reach Gaye - OYO
Entrant: Corcoise Films
Baby Blue Elephant
|Entry Title:||Assi Reach Gaye|
|Entrant Company:||Corcoise Films|
|Description:||OYO delivers great value at convenient locations across 157K storefronts in 35 countries. We are the third most downloaded travel app globally* and present in every nook and corner of India. All easily accessed via the OYO app.
It is a brand with high awareness.
But 61% of those aware of OYO, don’t want to try it. (Source YouGov)
Of these, 80% aware non-trialists were from the family segment.
They’ve never downloaded the app. Or stayed with OYO.
But have a negative perception about OYO Rooms.
How might we make families, a segment that makes up 55% of India’s travel business, consider OYO for their next travel plan?
|English Translation:||Assi Reach Gaye
Mummy we reaching?
Not yet baby
We reaching now?
Papa we reaching??
We’re reaching, we’re reaching!”
|Company Credits:||Corcoise Films|
|Individual Credits:||Vishwesh Krishnamoorthy - Director|
|Individual Credits:||Cyrus Pagdiwala - Executive Producer|
|Individual Credits:||Bhavin Gajria - Producer|
|Individual Credits:||Shikha Pradeep - Casting Director|