KYOORIUS ADVERTISING AWARDS - Branded Content (Fiction Films > Campaigns & Series)

Tata GlucoPlus Campaign - NourishCo - Tata Gluco Plus JPG
Tata GlucoPlus Campaign - NourishCo - Tata Gluco Plus MOV 2m:10s
Tata GlucoPlus Campaign - NourishCo - Tata Gluco Plus MOV 1m:46s
Tata GlucoPlus Campaign - NourishCo - Tata Gluco Plus MP4 1m:00s

Tata GlucoPlus Campaign - Tata Gluco Plus
Client: NourishCo
Entrant: Wunderman Thompson India

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Tata GlucoPlus Campaign - Tata Gluco Plus - NourishCo

Blue Elephant

Entry Title: Tata GlucoPlus Campaign
Brand: Tata Gluco Plus
Client: NourishCo
Description: 01: AIRBUS
A musical satire on the future of air travel in India, powered by an Instant energy drink. Once upon a time in the near future, an airplane lands in the middle of a playground in small town India aka Malgudi and runs out of energy. The driver turns the ignition but the engine stutters and does not start. The standing passengers and sitting passengers refuse to budge. The conductor whistles out to the teenagers who were playing cricket earlier and offers them cool drinks, if they push the plane. The boys drink Tata Gluco Plus and are bursting with instant energy, as they push the plane together and their instant energy is transferred onto the plane. The driver trips the gear and the plane starts and takes off as the boys cheer with their brand new energy boosters. THIS STORY IS FULL OF GAS. BUT TATA GLUCO PLUS HAS NO GAS. ONLY ENERGY PLUS.

02: WATER BUS
A comical musical satire on the future of wave travel in India, powered by an instant energy drink. Once upon a time in the near future, a fancy tourist boat packed with tourists to the famous underwater Temples of Mahabalipuram.
We see the same comic conductor and driver from our AIRBUS film.
It’s High tide. Waves are high and even the tip of the temple can’t be seen. The radar signal beeeeeps out and engine battery dies down. Conductor has to save the day. We see the conductor whistle out the Malgudi Tune into the sea to young dudes who arrive on surfboards. Conductor throws them all cool new Tata Gluco Plus. Boys and girls drink Tata Gluco+ and are instantly energised to surfing action, and take off on their surf boards. They surf around in circles creating high energy churning of the ocean. The waves rise on the sides and create a depth in the centre like the churning of the ocean revealing the underwater temples. THIS STORY IS FULL OF GAS BUT TATA GLUCO PLUS HAS NO GAS. ONLY ENERGY PLUS.

03: SPACE BUS
A comical musical satire on the future of space travel, powered by an Instant Energy drink called Tata Gluco Plus.
Once upon a time in the near future, the Airbus has transformed into the new Intergalactic Space Bus, transporting Indian passengers to the Moon, Mars and even the newest planet on the horizon Malgudi. We see the Energy level drop as the engines stutter to a halt. We see the same conductor and driver exchange desperate glances and whistle out to a bunch of boys and girls and aliens hanging out at the Spacebus Stop next to the Mallu Chaiwaala on the Moon er Mars. The conductor signals to the Chaiwaala who offers Tata Gluco Plus and invites the youngsters to try and spin start the Spacebus. Next we see them all energised and pushing and spinning the circular catapult wheel at the bottom of the Spacebus. The wheel turns slowly at the bottom and the Spacebus starts to vibrate and shake... And believe it or not but the catapult works and launches the Spacebus straight up into space spinning crazily and rocketing forth into new frontiers of space travel.
Blame it on Tata Gluco Plus. The non-stop energy drink.
THIS STORY IS FULL OF GAS BUT TATA GLUCO PLUS HAS NO GAS. ONLY ENERGY PLUS.
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English Translation:
Company Credits: Wunderman Thompson
Individual Credits: Senthil Kumar - Chief Creative Officer
Individual Credits: Senthil Kumar - Writer & Director
Individual Credits: Ritu Nakra - WPP Business Head
Individual Credits: Avakkai Films - Ashvin Naidu, Executive Producer
Individual Credits: Madley Blues - Harish & Prashant, Music Directors