KYOORIUS ADVERTISING AWARDS - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)

The Steps Of Luxury - Pernod Ricard India Pvt Ltd - Chivas JPG
The Steps Of Luxury - Pernod Ricard India Pvt Ltd - Chivas MP4 1m:59s

The Steps Of Luxury - Chivas
Client: Pernod Ricard India Pvt Ltd
Entrant: Ogilvy India

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The Steps Of Luxury - Chivas - Pernod Ricard India Pvt Ltd

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Entry Title: The Steps Of Luxury
Brand: Chivas
Client: Pernod Ricard India Pvt Ltd
Description: Chivas has a history of creating Limited Edition Packs through artistic collaborations. We collaborated with noted architect Ashiesh Shah.

The brief: create a design rooted in India, where its rich heritage enhanced the richness of Chivas as a blend.

An ode to the timeless Stepwells of India. A masterpiece of craftsmanship. We took an iconic architectural form that resonated with the brand’s DNA of being a blend of layers, notes, and textured richness. The architectural expression blends these layered complexities of Chivas with the multi-tiered levels of Stepwells. A grand amalgam of scale and opulence, richness, and textures.

The Stepwells came alive in 3-Dimensional form on the canister. The play of textures and layers through its steps, arches and etched recesses embossed in 5 layers, turned the pack into an experiential revelation. The tactile feel of the pack, with its concrete colour, brought alive every aspect of the spirit and the inspiration.
Company Credits: Ogilvy India
Individual Credits: Sukesh Nayak : Chief Creative Officer – India
Individual Credits: Kainaz Karmakar : Chief Creative Officer – India
Individual Credits: Harshad Rajadyaksha : Chief Creative Officer – India
Individual Credits: Ritu Sharda : Chief Creative Officer
Individual Credits: Nitin Srivastava - Executive Creative Director
Individual Credits: Sangita Dev - Senior Creative Director
Individual Credits: Ojasvi Mohanty - Creative Director
Individual Credits: Sajeev Manikoth Renjan - Creative Controller
Individual Credits: Vikas Maurya - Vikas Maurya Production
Individual Credits: Aayush Tuladhar - Vikas Maurya Production
Individual Credits: Pulkith Modi - Head (Portfolio & Content), Pernod Ricard India Pvt. Ltd.
Individual Credits: Kartik Mohindra - Chief Marketing Officer, Pernod Ricard India Pvt. Ltd.