KYOORIUS ADVERTISING AWARDS - Experience & Activation (Guerilla Marketing & Stunts)

The Ultimate Reminder - Pidilite Industries Pvt Ltd - Fevicol JPG
The Ultimate Reminder - Pidilite Industries Pvt Ltd - Fevicol MP4 1m:58s

The Ultimate Reminder - Fevicol
Client: Pidilite Industries Pvt Ltd
Entrant: Schbang

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The Ultimate Reminder - Fevicol - Pidilite Industries Pvt Ltd

Blue Elephant

Entry Title: The Ultimate Reminder
Brand: Fevicol
Client: Pidilite Industries Pvt Ltd
Description: After India endured all the lockdowns and the world started opening up, people were seen blatantly flouting social distancing norms, despite the constant rise in cases.

So we decided to highlight the importance of social distancing - doing what we do best.

We went into the food court of a mall - and literally stuck every alternate table to its chairs so that they could not be used.

We even placed tent cards to prevent people from sitting at these tables.

But as expected, they didn’t pay much attention and chose to sit. To their surprise, they were unable to pull the chairs out!

Only when they carefully read the tent card did they realise that these tables have actually been reserved by Fevicol!

Thus, in one of the unlikeliest places for adhesive branding:
Fevicol’s brand proposition was served, and Social Distancing was preserved. :)
Company Credits: Schbang
Individual Credits: Viren Chhabria
Individual Credits: Aniket Ajwani
Individual Credits: Shourya Porwal
Individual Credits: Aditya Mehendale
Individual Credits: Jay Morzaria
Individual Credits: Puru Agarwal
Individual Credits: Madhvendra Singh
Individual Credits: Kartikeya Misra
Individual Credits: Riya Arora
Individual Credits: Saurabh Bhandari
Individual Credits: Rahul Rohra
Individual Credits: Rahul Hansraj