Kyoorius Advertising Awards
TV & Cinema > 30 to 60 Seconds
KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > 30 to 60 Seconds)
Parachute - Disney+ Hotstar
Client: Star India / Disney+ Hotstar
Entrant: DDB Mudra Group
|Client:||Star India / Disney+ Hotstar|
|Description:||When a government ruling mandated all free-to-air channels to become pay-to-watch channels, most people in small-town India were left with just two government channels with a limited bouquet of shows. Which meant that they ran the same episodes over and over again. Suddenly, there was no fresh entertainment and people felt like they had watched everything that was available to watch.
This campaign was to promote Hotstar as a great alternative where they could still access the latest TV series and content, for free.
|Company Credits:||DDB Mudra Group|
|Company Credits:||Early Man Film|
|Individual Credits:||Team DDB Mudra|