KYOORIUS ADVERTISING AWARDS - Film (Online Films > 30 to 60 Seconds)

Fevikwik Dadaji - Pidilite Industries Pvt Ltd - Fevikwik JPG
Fevikwik Dadaji - Pidilite Industries Pvt Ltd - Fevikwik MOV 55s

Fevikwik Dadaji - Fevikwik
Client: Pidilite Industries Pvt Ltd

Fevikwik Dadaji - Fevikwik - Pidilite Industries Pvt Ltd

Blue Elephant

Entry Title: Fevikwik Dadaji
Brand: Fevikwik
Client: Pidilite Industries Pvt Ltd
Description: Fixing broken objects isn’t the most exciting thing in anyone’s life. We only fix something when it’s urgent or when work stops. And when that occasion arrives how do we make people remember that there is a simple, convenient, and cheap solution – Fevikwik. We realised that with the pandemic, most of us were spending disproportionate time at home, breaking things, and finding ways to fix them for the lack of alternatives. We figured a simple insight – People fix only when things break. We hit upon the idea to turn things on their head wherein instead of asking people to fix more, we decided to reward those who break more. Because only when things break is when someone fixes them. Social Media was our medium of choice as we wanted to engage and not explain.

Fevikwik Stars – A unique contest that rewards those who break things the most.
English Translation: FEVIKWIK DADAJI

Lady: Arre ab kya tod diya?
Lady: What did you break now?

Grandson: Dadaji, aap itni saari cheezein kaise tod lete hai?
Grandson: Grandpa, how do you manage to break so many things?

Dadaji: Pintu master, kuchh God-gift hai, aur kuchh tajurba! Laparwahi, bhi apne aap mein ek kala hai.
Dadaji: Pintu Master, some of it is god-gifted and some of it is experience! Recklessness is an art.

Grandson: Aapne kal raat ko bhi ek mug toda than na? Aap toh adhbhut ho
Grandson: You broke a mug last night too, didn’t you?

Dadaji: Ek cheez ka khayal rakhna. Kisi cheez ka khayal mat rakhna. Haan waise, chaddi kabhi kabhi thoda bahut kaam aasan kar deti hai. Par main cheez hai, Talent. Hunaar.
Dadaji: Be careful about just one thing. Don’t be careful about anything. … Yes, this stick makes things slightly easier but the main thing is... talent. Skill.

Grandson: Fevikwik Star toh app hi banenge Dadaji
Grandson: You’ll definitely be the Fevikwik star.

VO: Aakhir koi todta hai tabhi toh koi jodta hai. Presenting Fevikwik Stars. Cheeze todne ke champions ko tag kijiye #Fevikwikstars ke sath aur jeetiyein dhero inaam.
VO: Because it’s only when someone breaks, can someone can fix. Presenting Fevikwik Stars. Tag the champions who break things and win many rewards.

Dadaji: Agar aap mein bhi hai cheezein todne ka hunar
Dadaji: If you’ve got the skill to break things

Grandson: Toh aap bhi ban sakte hai Fevikwik Stars ke winner
Grandson: Then you can also be a Fevikwik star.

Company Credits: Ogilvy India
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer – India
Individual Credits: Kainaz Karmakar - Chief Creative Officer – India
Individual Credits: Sukesh Nayak - Chief Creative Officer - India
Individual Credits: Anurag Agnihotri - Managing Partner - Creative (West)
Individual Credits: Rohit Devgun - Executive Creative Director
Individual Credits: Saurabh Dikshit - Group Creative Director
Individual Credits: Anupama Sirsalewala - Associate Creative Director
Individual Credits: Raj Joshi - Creative Controller
Individual Credits: Sandesh Kargutkar - Art Director
AwardsEngine Logo