Kyoorius Advertising Awards
Public Service Announcements
Poster & Outdoor
KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Poster & Outdoor)
UnmuteTheAbuse - Maharashtra State Commission For Women
Client: Maharashtra State Commission For Women
Entrant: Makani Creatives
Baby Blue Elephant
|Brand:||Maharashtra State Commission For Women|
|Client:||Maharashtra State Commission For Women|
|Description:||Domestic Violence has been an issue which has been prevalent in India since years. As a society, this is one of the most unspoken truths that needs a voice. It needs to be provoked, it needs to be accepted.
Amidst the Covid 19 induced lockdown, India had seen a rise in domestic abuse against women. These victims were rendered voiceless especially when they were stuck with their abusers at home. Maharashtra State Commission for Women wanted let these victims know that help is available on their crisis helpline.
We found a creative vehicle in the form of the clay art. India has an ancient tradition of making handmade clay toys. The first clay toy that archeologists unearthed was that of a child and a mother, which is a symbol of motherly love. Through these toys, children are taught the age old traditions and stories with morals.
The creative shows a clay art rendered in the shape of a traditional Indian door latch. This latch which is supposed to protect the ones living inside a home, itself became a powerful symbol to express the plight of domestic victims.
|Company Credits:||Makani Creatives|
|Individual Credits:||Managing Director - Sameer Makani|
|Individual Credits:||Executive Creative Director - Anant Medepalli|
|Individual Credits:||Associate Creative Director Copy - Amol Jadhav|
|Individual Credits:||Associate Creative Director Art - Nilesh SIngh|