Advertising
Digital & Social Media

Instagram Comment Section Ne Bana Di Jodi
Brand: Shaadi.com
Client: Shaadi.com - People Interactive Private Ltd
Entrant: SHAADI.COM - PEOPLE INTERACTIVE (I) PRIVATE LIMITED

The First List

Entry Title:	Instagram Comment Section Ne Bana Di Jodi
Brand:	Shaadi.com
Client:	Shaadi.com - People Interactive Private Ltd
Entrant Company:	SHAADI.COM - PEOPLE INTERACTIVE (I) PRIVATE LIMITED
Description:	The Instagram algorithm has been all about reels. Growing into Instagram as one of the most trusted matchmaking brands in India Shaadi.com had to break through the clutter to stand out on the platform. So we decided to use that one part of the internet that was least used by Indian brands, The Instagram Comment Section. People were asking for matches. We commented People were not getting matches. We commented Two people meeting in our Instagram comment section. We cheered for them. Someone was being a green flag, we sent them a green flag. While everyone was chasing behind reels and reach. We amplified and chased behind simple user delight and engaging the community. This resulted in more than 800k engagements in the span of 6 months.
Company Credits:	Shaadi.com - People Interactive Private Ltd
Individual Credits:	Adhish Zaveri - VP Marketing (Shaadi.com)
Individual Credits:	Devesh Rohmetra - Associate Director | Social Media and Creative (Shaadi.com)
Individual Credits:	Johanna Israni - Associate Manager Creative and Copy (Shaadi.com)
Individual Credits:	Atharva Gupte | Senior Team Lead - Creative Strategist (Shaadi.com)
Individual Credits:	Priyanka Biswas - Social Lead | Strategy & Creative (Shaadi.com)
Individual Credits:	Aditi Gujaran Sr. Executive Designer | Social Media & Creative (Shaadi.com)
Individual Credits:	Youngun Agency - Creative: Parul Aggarwal, Simmi Talwar
Individual Credits:	Youngun Agency - Execution : Harshit Sharma, Ashish Kanojia, Robin Singh