Advertising
Film

Jab kuch baantna ho, batana ho, rishton ko sehatmand banana ho, to bas #KhaanePeKehna.
Brand: Dhara Edible Oils
Client: Mother Dairy
Entrant: DDB Mudra Group

The First List

Entry Title:	Jab kuch baantna ho, batana ho, rishton ko sehatmand banana ho, to bas #KhaanePeKehna.
Brand:	Dhara Edible Oils
Client:	Mother Dairy
Entrant Company:	DDB Mudra Group
Description:	Influencing the biggest influencers in Kashmir – The Waza   The connection Kashmiris have with Dhara has been timeless and pure, to an extent that the wedding Wazwan’s (a Kashmiri delicacy) ingredient list features the word ‘Dhara’, instead of ‘cooking oil’. However, we were losing share to new entrants in the markets.   Our idea? Instead of reaching out to every household in Kashmir, we decided to target the Waza. In Kashmir, the Wazas are not just cooks, they are the ultimate decision-makers of the kitchens in Kashmir. And so, we turned them into our brand advocates, curating special events for them and crafting our communication that put the Waza at the very centre of our films.
Company Credits:	Electric Dreams Film company
Individual Credits:	Team DDB Mudra Group
Individual Credits:	Production house : Electric Dream film, Director: Oni Sen, Producer: Suparna Chatterjee , Cast: Mir Sarwar & Shivani Negi, Casting Director: Anmol Ahuja, Casting Bay
Individual Credits:	Client Team (Mother Dairy Dhara) : Mr. Manish Bandlish (Managing Director), Monika Tomar (GM Marketing - Dhara), Ajeet Singh (Deputy Manager Marketing), Rajesh Kumar (Deputy Manager Marketing), Pradeep Singh (Senior Executive - Marketing).