Regional Advertising

The EmerJersey
Brand: Reliance General Insurance
Client: Reliance General Insurance
Entrant: ^atom network

Blue Elephant

Entry Title:	The EmerJersey
Brand:	Reliance General Insurance
Client:	Reliance General Insurance
Entrant Company:	^atom network
Description:	Every year, thousands of Dahi Handi players get injured and killed while trying to break a hanging pot of curd as part of traditions. Between traditions and bravery, safety takes a backseat. While the cultural importance of these traditions cannot be understated, ensuring the swift provision of medical assistance to injured participants is crucial. By reducing the time required for essential medical procedures like blood tests, gathering critical information, and allergy screenings, we can offer more immediate care. Introducing EmerJersey – the world's first sports jersey transformed into a comprehensive medical record. Each player's jersey is innovatively designed to include vital medical information such as blood type, known allergies, insurance details, and the nearest hospital, ensuring that these crucial details are readily accessible right on their clothing.
Company Credits:	Canvar Productions
Individual Credits:	Yash Kulshresth
Individual Credits:	Abhik Santara
Individual Credits:	Ruhee Chamadia
Individual Credits:	Rahul Gate
Individual Credits:	Anil Nair
Individual Credits:	S. Ravikrishna
Individual Credits:	Sourabh Dhabhai
Individual Credits:	Narendra Bhalerao