Advertising
Film

The Most Un-IPL, IPL Campaign
Brand: Gulf Oil
Client: Gulf Oil India
Entrant: Dentsu Creative India

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Entry Title:	The Most Un-IPL, IPL Campaign
Brand:	Gulf Oil
Client:	Gulf Oil India
Entrant Company:	Dentsu Creative India
Description:	The IPL is India’s Superbowl. With over 945 million viewership last year, this is the ultimate advertising canvas for brands to shine. But the overuse of the superstars of cricket in innumerous campaigns often results in a sea of sameness. The task was cutout, to stand out and create resonance among the audience. This called for the most un-IPL, IPL campaign. Gulf Oil is the official partner of India’s most popular IPL team and reigning champions, the Chennai Super Kings. And for this IPL season’s campaign, we did the unthinkable. In a world first, the official partner of a team decided not to use the players in any of their commercials. Starting from the heartthrob of the nation, M.S. Dhoni, we decided not to use the CSK players’ time to be wasted on endorsements. So that they could spend time focusing on their game and the season ahead. And for this season, we invited the best fans in the world, the CSK fans, to make ads for Gulf Oil and help CSK fight for title no 6. A truly selfless gesture from the official partner, rallying the fans and bringing them together for the greater good of the team.
English Translation:	MSD: Hi, Director. Where’s the script? Nobody gave me the script. Ravi Chawla: Hi, MS! MSD: How are you? Ravi Chawla: All well. Kasi Viswanath: How are you today? Ravi Chawla: So, MS, this season, there are no scripts. MSD: We were so bad? Ravi Chawla: Instead, we are going to give you the time, utilise it to practise more. MSD: Well done. Deepak Chahar: Sir, thank you so much. MSD: They’re also happy, we’re also happy. Kasi Viswanath: So, for this season we won’t have any CSK players in Gulf ads. MSD: But sir. Mukesh is not happy. The whole reason why he came was thinking he’ll star in a TV ad. And you’re saying there won’t be any ad. Amit Gheji: You might be wondering who’ll be making Gul Oil ads. This season, fans will make Gulf Oil ads. Stay tuned for more.
Company Credits:	Dentsu Creative India
Company Credits:	Gulf Oil India
Individual Credits:	Chief Executive Officer: Amit Wadhwa
Individual Credits:	Chief Strategy Officer: Sumeer Mathur
Individual Credits:	Chief Creative Officer (West & South): Surjo Dutt
Individual Credits:	President: Indrajeet Mookerjee
Individual Credits:	Managing Partner (West): Nikhil Kumar
Individual Credits:	Creative Heads, Dentsu Creative India West: Ajeet Shukla , Giamaria Fernandes
Individual Credits:	Director - Brand Strategy: Chinmay Karandikar
Individual Credits:	Associate Vice President: Hemant Joshi
Individual Credits:	Vice President: Siddharth Nair
Individual Credits:	Creative Director: Vivek Unnikrishnan
Individual Credits:	Associate Creative Director: Maruthi S, Palak Mehrotra
Individual Credits:	Creative Team: Puneet Naik, Harshit Nandu, Rishita Nandu
Individual Credits:	Account Management Team: Shreeya Majithia, Nayanika Prasad, Chaithanya Nair, Apurva Mehta
Individual Credits:	Planning Team: Mahek Kamdar, Saanya Shah
Individual Credits:	Media Planning & Strategy, Influencer Team: Shanu Jain, Namrata Soni, Unnati Mehrotra, Seema Adnani, Roshini Tuniya, Amit Dhoke, Dilesh Chaudhary
Individual Credits:	Films Team: Suprotim Day, Taj Ali, Chitiz Shandilya
Individual Credits:	Managing Director & Chief Executive Officer, Gulf Oil India: Ravi Chawla
Individual Credits:	Head – Marketing, Gulf Oil India: Amit Gheji
Individual Credits:	Gulf Oil Marketing Team: Shubhra Saroha - Brand Manager, Swati Uniyal - Digital Marketing Manager
Individual Credits:	Puneet Prakash, Director, Useful Garbage. George K Antoney, Director, Kadhai Films