Advertising
Radio & Audio

3 Ka Dream
Brand: Adidas
Client: Adidas India
Entrant: Creativeland Asia

Baby Blue Elephant

Entry Title:	3 Ka Dream
Brand:	Adidas
Client:	Adidas India
Entrant Company:	Creativeland Asia
Description:	Cricket is integral to India's identity, and winning the World Cup is a national obsession. India has already won the World Cup twice, in 1983 and 2011, but the nation's 1.4 billion people longed for a third victory. Our challenge was creating a campaign to inspire and unite the country to support the Indian Cricket Team, which was directly measured by the jersey sales. We devised a campaign called "3 ka Dream" for Adidas, the official jersey sponsor for the Indian Cricket Team. The campaign was based on the idea that the three stripes on the Adidas logo represented the Indian team's third attempt to win the World Cup. It embodied the collective hope of a nation, and we knew we had to create a campaign that would capture this sentiment. To rally support, we created an anthem that brought the country together and a phatic gesture to unite people. Through this campaign, the fans showed their unwavering support for India in its "Teen Ka Dream."
Company Credits:	Creativeland Asia
Individual Credits:	Sajan Raj Kurup