ADVERTISING - Film (Online & Social Films > More Than 60 Seconds)

#DontCareToShare - Krafton India - Battlegrounds Mobile India JPG
#DontCareToShare - Krafton India - Battlegrounds Mobile India MP4 2m:09s

#DontCareToShare
Brand: Battlegrounds Mobile India
Client: Krafton India
Entrant: tgthr

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#DontCareToShare - Battlegrounds Mobile India - Krafton India

The First List

Entry Title: #DontCareToShare
Brand: Battlegrounds Mobile India
Client: Krafton India
Entrant Company: tgthr
Description: The X-Suits – limited edition in-game skins that come with cool outfits, amazing weapons, and signature celebrations. All won by opening crates. But these X-Suits are pricey, costing up to ₹1.1 lakh! And there’s only an 8% chance you’ll get one.
But what comes with them is priceless – the ability to flex and gain attention in every lobby you go.
To sell more of these ultra-exclusive items, we got India’s biggest gaming content creator with almost 10 million subscribers just on YouTube! When the owner of Team Hydra asked fans ways to miss the shoot, sabotaged the film shoot by simply saying ‘I’m not doing this’, and asked fans flatly to not buy the suits. Along with Jonathan, thanks to their worst efforts, fans couldn’t wait to get one. Which lead to our best X-Suit sales ever!
English Translation: English.
General:
X-Suit is only mine!

Dynamo:
Mummy’s calling. Just a minute.

General:
Hello aunty.

Dynamo:
Yeah?

Director:
Cut! Cut!

Dynamo:
Yeah mom, yeah mom.

Dynamo:
Had buttermilk.

Dynamo:
Okay, okay, okay.

Director:
Anyone else want to speak to their mom?

Clapper:
Take 32

Dynamo:
X-Suit is only mine!

Dynamo:
Shut this fan! It’s overpowering my dialogues!

Assistant to DOP:
Ahhh!

DOP:
Ae!

DOP:
Made my whole camera bite the mud.

DOP:
What man!

Assistant to DOP:
Sir, it’s not maad, it’s mud.

DOP:
I’ll make you bite the mud too.

Clapper:
Take 63.

Dynamo:
Ouch. I’m not doing this.

Clapper:
Take 95.

Assistant:
Your shot is ready sir.

Dynamo:
I’m not doing this.

Clapper:
Take 117
Take 180
Take 216

Dynamo:
Hey man! Who’s this guy who is staring at me?

Dynamo:
I’m not doing this man.

Director:
I’m staring?

Director:
I’m the director man.
Spot:
I know.

Clapper:
Take 300

Marketer 1:
Man these X-Suits are so cool. But if this shoot won’t happen then how will the world get to know?
Marketer 2:
Man, I’ve been saying it since the start. Let’s do animation.

Product Window VO:
BGMI X-Suit Carnival
X-Suits so stunning even Dynamo won’t let us tell you about it.

Gamer 1:
This is a headshot bro!
Gamer 2:
It’s OP. OP!
Gamer 3:
Man this ad should’ve been made.

VO:
4 X-Suits, a million reasons to keep everyone away.




SRT – Hinglish.

General:
X-Suit sirf mera hai!

Dynamo:
Mummy ka phone hai.
Ek minute haan.

General:
Namaste aunty.

Dynamo:
Haan…

Director:
Cut! Cut!

Dynamo:
Haan ma. Haan ma.

Dynamo:
Chaas pee li.

Dynamo:
Theek hai, theek hai, theek hai.

Director:
Kisi aur ko baat karni hai kya mummy se?

Clapper:
Take 32.

Dynamo:
X-Suit sirf mera hai! Abbey yeh fan bandh kar yaar!
Mere dialogue halke kar raha hai yeh.

Assistant to DOP:
Ahhh!

DOP:
Ae!

DOP:
Mera pura camera maad mein mila diya.

DOP:
Kya yaar…hatt.

Assistant to DOP:
Sir maad nahi mud hota hai.

DOP:
Hum tumko bhi maad mein mila dega.

Clapper:
Take 63.

Dynamo:
Ouch! I’m not doing this.

Clapper:
Take 95

Assistant:
Aapko shot ready hai sir.

Dynamo:
I’m not doing this.

Clapper:
Take 117
Take 180
Take 216

Dynamo:
Oh bhaisaab! Abbey yeh aadmi mujhe ghoor kyon raha hai be?
Dynamo:
I’m not doing this yaar.

Director:
Main ghoor raha hun?
Main director hun yaar.

Spot:
I know.

Clapper:
Take 300.

Marketing 1:
Yaar yeh X-Suit itne cool hai. Lekin shoot hi nahi hoga toh duniya ko kaise pata chalega?

Marketing 2:
Yaar main toh pehle hi bol raha tha animation kar lete hai.

Product Window VO:
BGMI X-Suit Carnival
X-Suits so stunning even Dynamo won’t let us tell you about it.

Gamer 1:
Yeh hua na patt se headshot!
Gamer 2:
OP hai OP!
Gamer 3:
Yaar iska ad toh banne dete.

VO:
4 X-Suits, a million reasons to keep everyone away.
Company Credits: Krafton India
Company Credits: tgthr
Individual Credits: Rahul Vengalil – Chief Executive Officer & Founder, tgthr
Individual Credits: Aalap Desai - Chief Creative Officer & Founder, tgthr
Individual Credits: Anadi Sah - National Creative Director, Chief Innovation Officer & Founding Partner, tgthr
Individual Credits: Vibhor Yadav - Regional Creative Officer - North and South & Founding Partner, tgthr
Individual Credits: Pragati Rana - Regional Creative Officer – West , Head of Originals & Founding Partner, tgthr
Individual Credits: Anirudh Venugopal - Sr. Creative Director, Head of Culture & Founding Partner, tgthr
Individual Credits: Rohit Varghese – Senior Vice President & Founding Partner, tgthr
Individual Credits: Rohit Nair - Strategy Consultant
Individual Credits: Arjuna Gaur - Director
Individual Credits: Hitank Kedia - Producer
Individual Credits: Mohammed Javed - DOP
Individual Credits: Pratyush Negi - 1st AD
Individual Credits: Umang Agarwal - Line Producer
Individual Credits: Pooja Rai - Production Manager
Individual Credits: Kaarthic Senthil - Music Director
Individual Credits: Minu Lee- Publishing Head, India, Krafton
Individual Credits: Srinjoy Das Associate Director, Marketing, Krafton
Individual Credits: Shyam Kumar- Brand Lead, Krafton
Individual Credits: Raunak Kapoor- Social Media Lead, Krafton
Individual Credits: Prateek Kole- Content Lead, Krafton
Individual Credits: Arpita Priyadarshini- KOL Lead, Krafton
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