Advertising
Digital & Social Media
Social > Influencer Marketing
ADVERTISING - Digital & Social Media (Social > Influencer Marketing)
JPG
MP4
2m:05s
#DontCareToShare
Brand: Battlegrounds Mobile India
Client: Krafton India
Entrant: tgthr
The First List
| Entry Title: | #DontCareToShare |
|---|---|
| Brand: | Battlegrounds Mobile India |
| Client: | Krafton India |
| Entrant Company: | tgthr |
| Description: | The X-Suits – limited edition in-game skins that come with cool outfits, amazing weapons, and signature celebrations. All won by opening crates. But these X-Suits are pricey, costing up to ₹1.1 lakh! And there’s only an 8% chance you’ll get one. But what comes with them is priceless – the ability to flex and gain attention in every lobby you go. To sell more of these ultra-exclusive items, we simply asked people to not buy one. With India’s biggest gaming streamers, Jonathan & Dynamo, de-selling the X-Suits, fans only got more interested. They took different routes to de-sell the X-Suits. Publicly asking for excuses to miss the shoot, throwing tantrums which sabotaged the shoot, and even asking their fans to not buy the suits. Thanks to their worst efforts, fans couldn’t wait to get one. Which lead to our best X-Suit sales ever! |
| Company Credits: | Krafton India |
| Company Credits: | tgthr |
| Individual Credits: | Rahul Vengalil – Chief Executive Officer & Founder, tgthr |
| Individual Credits: | Aalap Desai - Chief Creative Officer & Founder, tgthr |
| Individual Credits: | Anadi Sah - National Creative Director, Chief Innovation Officer & Founding Partner, tgthr |
| Individual Credits: | Vibhor Yadav - Regional Creative Officer - North and South & Founding Partner, tgthr |
| Individual Credits: | Pragati Rana - Regional Creative Officer – West , Head of Originals & Founding Partner, tgthr |
| Individual Credits: | Anirudh Venugopal - Sr. Creative Director, Head of Culture & Founding Partner, tgthr |
| Individual Credits: | Rohit Varghese – Senior Vice President & Founding Partner, tgthr |
| Individual Credits: | Rohit Nair - Strategy Consultant |
| Individual Credits: | Arjuna Gaur - Director |
| Individual Credits: | Hitank Kedia - Producer |
| Individual Credits: | Mohammed Javed - DOP |
| Individual Credits: | Pratyush Negi - 1st AD |
| Individual Credits: | Umang Agarwal - Line Producer |
| Individual Credits: | Pooja Rai - Production Manager |
| Individual Credits: | Kaarthic Senthil - Music Director |
| Individual Credits: | Minu Lee- Publishing Head, India, Krafton |
| Individual Credits: | Srinjoy Das Associate Director, Marketing, Krafton |
| Individual Credits: | Shyam Kumar- Brand Lead, Krafton |
| Individual Credits: | Raunak Kapoor- Social Media Lead, Krafton |
| Individual Credits: | Prateek Kole- Content Lead, Krafton |
| Individual Credits: | Arpita Priyadarshini- KOL Lead, Krafton |
