Experience & Engagement
Direct
Press, Poster, Mailers & Printed Material
EXPERIENCE & ENGAGEMENT - Direct (Press, Poster, Mailers & Printed Material)
JPG
MP4
1m:35s
The Title Hunt
Brand: Times of India Metro Supplements
Client: Bennett Coleman and Company Limited
Entrant: Manja
Baby Blue Elephant
| Entry Title: | The Title Hunt |
|---|---|
| Brand: | Times of India Metro Supplements |
| Client: | Bennett Coleman and Company Limited |
| Entrant Company: | Manja |
| Description: | For National Reading Day, Times of India wanted to celebrate readers. While readers are an eclectic bunch, there’s one thing they have in common. They like to flex their love and knowledge of all things books. So, on National Reading Day, we published a short story in the newspaper. Hid 25 book titles in it. And invited book lovers to join the #TitleHunt. Bibliophiles across the country took up the challenge and flooded social media with their answers. It led to a 120% increase in brand mentions. 200% increase in engagement on Twitter. 350% increase in engagement on Instagram. And some readers found more book titles than we had actually hidden. Now, that’s some flex. |
| Company Credits: | MANJA |
| Individual Credits: | Team MANJA |
