Experience & Engagement
Creativity in PR

#PerryPowerfulPunch
Brand: TATA.ev
Client: TATA.ev
Entrant: FCB Kinnect

Blue Elephant

Entry Title:	#PerryPowerfulPunch
Brand:	TATA.ev
Client:	TATA.ev
Entrant Company:	FCB Kinnect
Description:	In the second season of the TATA Women’s Premier League, a moment of accidental brilliance became the catalyst for a groundbreaking marketing strategy. When Ellyse Perry shattered the window of a Punch.ev display car with her powerful shot, it wasn't just a mishap—it was an opportunity to celebrate women's cricket and challenge stereotypes. Turning adversity into triumph, a specially crafted award, the 'PerryPowerfulPunch', was presented to Perry, made from the shattered glass in just 7 days. The swift execution of this idea garnered widespread attention, with the news reaching over 18.22 million people organically and earning ₹2.3 million in media coverage. Notably, the final match witnessed record-breaking attendance, marking it as the most attended women's sports event globally. The campaign resonated across diverse audiences, including fans of men's cricket, sports enthusiasts, and aspiring young female cricketers, effectively boosting interest in both TATA WPL and Punch.ev. This initiative not only celebrated a moment but also championed the empowerment of women in sports, leaving a lasting impact on the sporting landscape.
Company Credits:	FCB Kinnect
Individual Credits:	Sachi Pandya (VP - West - Client Servicing), Kartikeya Tiwari (National Creative Director), Ankur Jain (Associate Creative Director), Athar Shastikar (Sr. Account Manager), Savio Banerjee (Group Creative Director), Ishaan Balvani (Sr. Creative Director - Art), Jaikrishna (JK) Patel (Creative Director - Marketing), Arindam Phukan (Sr. Manager Strategy), Kartik Kaushik (Sr. Account Director - Client Servicing), Aatash Mevada (Associate Creative Director - Art), Rachit Singh (Editor), Karan Kapadia (Sr. Motion Graphic Designer), Sharanya Menon (Art Director), Darshan Suratwala (Art Director), Gayatri Kale (Motion Graphic Designer), Parth Chhatrapati (Sr. Specialist Creative & Outreach), Shaedon Borthwick (Influencer Executive), Arnab Ray (Sr. VP - Client Servicing), Sanferd Romos (Brand Servicing Director), Aditya Dighe (Controller - Production Services), Eularie Saldanha (Manager - Corporate Communications), Sohail (DRJ) Shaikh (Music Producer)