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ADVERTISING - Film (TV & Cinema > More Than 60 Seconds)
JPG
MP4
1m:10s
Part Factory. Part Matchmaker.
Brand: Mahindra Rise
Client: Mahindra & Mahindra
Entrant: Manja
Baby Blue Elephant
| Entry Title: | Part Factory. Part Matchmaker. |
|---|---|
| Brand: | Mahindra Rise |
| Client: | Mahindra & Mahindra |
| Entrant Company: | Manja |
| Description: | Mahindra built an automobile factory in Zaheerabad, a drought-prone town in Telangana. Mahindra’s purpose has always been to drive positive change in the lives of their communities. So, back in 2004, they didn’t just build a factory, they undertook a series of initiatives that set off a positive ripple effect. Twenty years later, greenery thrived and groundwater levels rose by 400 feet. But hidden between all those numbers, was a statistic neither the people of Zaheerabad nor the team at Mahindra saw coming. The number of weddings in Zaheerabad increased. So, we decided to transform this data-heavy story into a human one by celebrating Sujith and Sreelaxmi, one of the many couples who found their happily ever after when water began flowing through Zaheerabad again. The film garnered 89 million views in 15 days, with a benchmark breaking 92% View Through Rate and the film got more than 1 lakh mentions. |
| English Translation: | What does the number of weddings in a town have to do with an automobile factory? This might sound like a really complex riddle, but it’s actually not. Let me explain. Thing is, Mahindra didn’t just build a factory in Zaheerabad. They planted millions of trees and built rainwater harvesting pits, as a result of which underground water levels rose by around 400 feet. And taps which had been dry for years, burst into life again. But you must be wondering, “What does any of this have to do with weddings?” The answer is water. Or, in this case, the lack of it, that was responsible for our man Sujith staying single for so long. Well, that’s because it is said that no one wanted their daughters to get married and settle down here because of the severe water crisis. But once the water problems ended, the wedding celebrations started. And how! Congratulations Sujith! And Sreelaxmi. It is Mahindra’s mission to become carbon neutral by 2040. And Zaheerabad is an important step in that direction. |
| Company Credits: | MANJA |
| Company Credits: | LoudMouth Film LLP |
| Individual Credits: | Team MANJA |
