Regional Advertising

Tinder - City Takeovers
Brand: Tinder
Client: Tinder
Entrant: SW Network (Sociowash)

The First List

Entry Title:	Tinder - City Takeovers
Brand:	Tinder
Client:	Tinder
Entrant Company:	SW Network (Sociowash)
Description:	India is always spicing on culture. But well, this DC (Dating Culture) universe is extremely nuanced. Different cities. Entirely different dating scenes. It's like each region has its own dating dialect. Introducing TINDER CITY Takeovers Ahmedabad | Chandigarh | Kolkata | Indore A first-of-its-kind takeover of cities, where we painted every city Tinder, individually. Think hoarding? Creators? Offline? Online? We went 360* and integrated every marketing avenue. In each city- We understood deep nuances. Surveyed to absorb their culture. And it was finally time to unleash epicness and create a hype by being hyper-local. Insight: Tapped onto Kolkata’s love for food Clubbed Cricket and dating to win Gujarat’s heart Talked about Food, Music and evergreen Gedi’s in Punjab.
Company Credits:	Sociowash Media Pvt. Ltd.
Individual Credits:	Saaniya Saxena - Account Director
Individual Credits:	Tavish Khare - Lead Account Manager
Individual Credits:	Shruti Garg - Account Manager
Individual Credits:	Shubham Chawla - Director - Ambassador & Creator
Individual Credits:	Yash Badlani - Senior Executive - Ambassador & Creator
Individual Credits:	Saiyum Chabra - Manager - Ambassador & Creator
Individual Credits:	Raj Lama - Executive - Ambassador & Creator
Individual Credits:	Gaurav Pant - Senior Copywriter
Individual Credits:	Siddhant Sharma - Copy Supervisor
Individual Credits:	Nitish Sharma - Senior Video Manager
Individual Credits:	Shreyaa Jana - Associate Visualizer
Individual Credits:	Yashika Jindal - Visualizer
Individual Credits:	Saurabh Patnaik - Operations & Growth
Individual Credits:	Pranav Agarwal - Co-founder
Individual Credits:	Raghav Bagai - Co-founder