Regional Advertising

Joke in a Bottle
Brand: Sprite
Client: Coca-Cola India Pvt. Ltd.
Entrant: Ogilvy India

The First List

Entry Title:	Joke in a Bottle
Brand:	Sprite
Client:	Coca-Cola India Pvt. Ltd.
Entrant Company:	Ogilvy India
Description:	Laughter is the best medicine when you’re heated and angry. So we decided to give people exactly that – a little bit of laughter packed into every bottle with Sprite Joke In a Bottle. The brand has always associated itself with keeping cool with its baseline Thand Rakh. Every bottle of Sprite not only cooled you down with its liquid contents but also contained audio jokes in regional languages by comedians from those specific regions. The bottle also featured jokes by the king of comedy in India – Kapil Sharma. The platform became a launch pad for regional comedians to take their jokes to a wider audience. We collaborated with top film stars from the north and south region to break this platform to the public. The content created was amplified on social media handles. Users got an instant gratification the moment they scanned the bottles, they were asked to choose a language and then given jokes in that very language, all with just a few taps on their mobile phone. The jokes were hosted on WhatsApp to reach a larger population.
Individual Credits:	Sukesh Nayak- Chief Creative Officer, Ogilvy India
Individual Credits:	Harshad Rajadhyaksha-Chief Creative Officer - Ogilvy India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer - Ogilvy India
Individual Credits:	Ritu Sharda - Chief Creative Officer - Ogilvy India, North
Individual Credits:	Murtaza Said: Group Creative Director
Individual Credits:	Preeti Koul: Group Creative Director
Individual Credits:	Reynold Anthony: Creative Director Trijat Katoch: Creative Director
Individual Credits:	Rajat Goel: Associate Creative Director
Individual Credits:	Hephzibah Pathak - Executive Chairperson & Chief Client Officer India
Individual Credits:	Prakash Nair - President & Head of Office, Ogilvy Gurgaon
Individual Credits:	Priyanka Walia - Senior Vice President, Priya Azad - Client Servicing Director
Individual Credits:	Assam Hasan: Client Services Director
Individual Credits:	Rashi Gupta: Account Director
Individual Credits:	Prem Narayan: Chief Strategy Officer, Ogilvy India,
Individual Credits:	Rohitash Srivastava - Head of Strategic Planning-Ogilvy India (North)
Individual Credits:	Pritish Mukherjee: Senior Planning Director
Individual Credits:	Rupa Roy: Planning Director