Advertising
Radio & Audio

Joke in a Bottle
Brand: Sprite
Client: Coca-Cola India Pvt. Ltd.
Entrant: Ogilvy India

The First List

Entry Title:	Joke in a Bottle
Brand:	Sprite
Client:	Coca-Cola India Pvt. Ltd.
Entrant Company:	Ogilvy India
Title:	JIAB_Answer
Title:	JIAB_ATM.
Title:	JIAB_Relative
Title:	JIAB_Traffic
Description:	Laughter is the best medicine when you’re heated and angry. So we decided to give people exactly that – a little bit of laughter packed into every bottle with Sprite Joke In a Bottle. The brand has always associated itself with keeping cool with Thand Rakh. Every bottle of Sprite not only cooled you down with its liquid contents but also contained audio jokes by the king of comedy in India – Kapil Sharma, ultimately cooling you down further. Users got an instant gratification the moment they scanned the bottles, they were asked to choose a language and then given jokes in that very language, all with just a few taps on their mobile phone. The jokes were hosted on WhatsApp to reach a larger population. We collaborated with top film stars from the north and south region to break this platform to the public. The jokes were vernacular so people from different regions of the country could connect and have a laugh in their own language. Along with Kapil Sharma, we also collaborated with popular regional comedians and included their jokes on the platform, giving them a launch pad of sorts. The content created was amplified on social media handles.
English Translation:	Answer I cant remember any answers. My dad asked me, “Son why did you fail your exams?” I didn’t even know the answer to that question. Stay Cool. Sprite. ATM My friend Monu is so used to borrowing money That even when he withdraws it from an ATM He says, “I’ll return it soon”. Stay Cool. Sprite. Relatives We don’t think about our own careers as much as our relatives do. An uncle asked me, “Son, what plans ahead?” I said, “When you leave, I’ll eat this snack. The other stuff you’ve greedily polished off. Stay Cool. Sprite. Traffic Traffic has increased so much I saw a traffic cop pleading with people on the road. Telling them that he’s late for his duty at a nearby traffic signal so please let him through. Crazy. Stay Cool. Sprite.
Company Credits:	Stonks Studios, Mumbai
Individual Credits:	Sukesh Nayak- Chief Creative Officer, Ogilvy India
Individual Credits:	Harshad Rajadhyaksha-Chief Creative Officer - Ogilvy India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer - Ogilvy India
Individual Credits:	Ritu Sharda - Chief Creative Officer - Ogilvy India, North
Individual Credits:	Murtaza Said: Group Creative Director
Individual Credits:	Preeti Koul: Group Creative Director
Individual Credits:	Reynold Anthony: Creative Director Trijat Katoch: Creative Director
Individual Credits:	Rajat Goel: Associate Creative Director
Individual Credits:	Hephzibah Pathak - Executive Chairperson & Chief Client Officer India
Individual Credits:	Prakash Nair - President & Head of Office, Ogilvy Gurgaon
Individual Credits:	Priyanka Walia - Senior Vice President, Priya Azad - Client Servicing Director
Individual Credits:	Assam Hasan: Client Services Director
Individual Credits:	Rashi Gupta: Account Director
Individual Credits:	Prem Narayan: Chief Strategy Officer, Ogilvy India,
Individual Credits:	Rohitash Srivastava - Head of Strategic Planning-Ogilvy India (North)
Individual Credits:	Pritish Mukherjee: Senior Planning Director
Individual Credits:	Rupa Roy: Planning Director