Craft
Industry Craft
Art Direction > Ambient, POP, Mailers & Physical Items
CRAFT - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)
JPG
MP4
2m:19s
L'appraisal Butter
Brand: LinkedIn
Client: LinkedIn India
Entrant: Talented
The First List
| Entry Title: | L'appraisal Butter |
|---|---|
| Brand: | |
| Client: | LinkedIn India |
| Entrant Company: | Talented |
| Description: | This is the story of how a FAKE product that NEVER LAUNCHED started a very REAL conversation in the workplace. A workplace that, for years, thought ‘buttering up’ ones boss was the only thing to do come appraisal season. A workplace that channeled all the pessimism and frustration associated with appraisals into tweets, Instagram posts, memes and even LinkedIn posts. A workplace that we’re all guilty of being a part of. Introducing L’Appraisal Butter by LinkedIN. But not really introducing. This butter was created for one purpose and one purpose only. NOT to be sold on Swiggy, Dunno, Zepto, BlinkIt or any e-commerce marketplace. But to be secretly shipped to offices across India and to key opinion leaders in the workplace, urging them to speak up about what actually works during appraisal season, besides buttering your boss. Lucky for LinkedIn, no one kept it a secret and flooded the internet with pictures of our butter, but more importantly, valuable advice to break the internet hate and frustration around appraisal season. |
| Company Credits: | Talented |
| Company Credits: | ButterWorks |
| Company Credits: | |
| Company Credits: | Corporat Comics |
| Individual Credits: | Brand: LinkedIn | Hiteshi Bhatia - India Social Marketing Lead, LinkedIn | Conor Bolton - International Social Marketing Head, LinkedIn |
| Individual Credits: | Agency | Viren Noronha - Co-founder, The New Thing, Partner at Talented | PG Aditiya - Co-founder, Talented | Vinay Chauhan - Creator & Founding Member, The New Thing | Srishti Pandey - Creator & Founding Member, The New Thing | Shraddha Pandey - Creator & Founding Member, The New Thing | Prince Paul - Visualiser & Founding Member, The New Thing | Yash Bharaj - Visualiser & Founding Member, The New Thing | Malvika Thirani - Creative (Copy), Talented | Medha Sharma - Creator, The New Thing | Chandni Gujjar - Creator & Founding Member, The New Thing | Neel Chatterjee- Strategist & Founding Member, The New Thing |
