Advertising
Digital & Social Media
Social > Co-Creation & User-Generated Content
ADVERTISING - Digital & Social Media (Social > Co-Creation & User-Generated Content)
JPG
MP4
1m:58s
ifPhone
Brand: Flipkart
Client: Flipkart
Entrant: Talented
The First List
| Entry Title: | ifPhone |
|---|---|
| Brand: | Flipkart |
| Client: | Flipkart |
| Entrant Company: | Talented |
| Description: | “Making Billboards Great Again” - Forbes “Left everyone glued to their seats!” - Brut “A creative marketing spectacle” - India Today Consumers around the world eagerly line up for the latest iPhone each year; however, in India, every new iPhone sparks a surge in price discussions about previous models. In this discount-saturated market, no deal seems to excite customers anymore. Flipkart ifPhone revolutionised India's iPhone market during Big Billion Days by turning consumers into price influencers. In a nation obsessed with discounts, Flipkart's strategy dared consumers to control prices through social responsibility rather than gratification. Unlike selling a kidney, consumers were challenged to battle their natural Indian instincts—refraining from honking at signals, spitting on walls, asking for a day off to watch the World Cup, or standing in airplanes when a flight lands—to trigger price drops on the iPhone 14. This innovative approach not only drove traffic to Flipkart's platforms but also fostered a sense of ownership and community engagement through a massive social response and a viral flight video. Flipkart ifPhone disrupted the discount narrative, proving that meaningful participation can be more rewarding than mere price slashes. |
| Company Credits: | Talented |
| Company Credits: | Flipkart |
| Company Credits: | WLDD |
| Individual Credits: | Aakash Desai - Brand Strategist Aatif Shaikh - Creative Arantxa Aquino - Talent Experience Binaifer Dulani - Creative Gautam Reghunath - Co-founder and CEO Matthew KC - Brand Strategist PG Aditiya - Co-founder and CCO Prashant Gopalakrishnan - Business Lead and Founding Partner Sai Karthik - Brand Strategist Sanket Audhi - Creative Sohan Ray - Creative Sonal Arora - Finance Varun Khiatani - Brand Strategist Vivek Pandey - Finance Viren Noronha - Co-Founder & Director Srishti Pandey - Creator & Founding Team Neel Chatterjee - Strategist & Founding Team Vinay Chauhan - Creator & Founding Team |
| Individual Credits: | Flipkart Pratik Shetty - Senior Director, Marketing and Media Viveka Sra - Associate Director, Brand Marketing Krishna Kumar B (former employee) - Social Media and Content Marketing Manager |
| Individual Credits: | WLDD Ankushy Das - Junior Campaign Manager Rahul Joshi - Senior Campaign Manager Abhishek Prabhu - Creative Director Jineetha - Creator Partnerships, LinkedIn Lead Rajesh - Creator Outreach Executive Pawan Shah - Senior Content Creator Mohit Rawal (former employee) - Creator Outreach Coordinator |
