Advertising
Outdoor
Traditional Billboards
ADVERTISING - Outdoor (Traditional Billboards)
JPG
MP4
1m:31s
Adarsh Balak- Myntra End of Reason Sale
Brand: Myntra
Client: Myntra
Entrant: Talented
The First List
| Entry Title: | Adarsh Balak- Myntra End of Reason Sale |
|---|---|
| Brand: | Myntra |
| Client: | Myntra |
| Entrant Company: | Talented |
| Description: | In today’s fashion landscape, saturated with celebrity faces and oversized logos, Myntra wanted to promote its End of Reason Sale in a unique way. Thus, came an idea to go anti-celebrity and instead, resurrect an intrinsic part of Indian meme subculture: Adarsh Balak. As India’s favourite good boy became an advocate of good fashion, the campaign became a marker of a truly secure brand. Myntra, with its 17-year-old legacy, needed to show no real faces or products to market its disruptive deals. In fact, we built a deeper resonance with the customers while keeping the communication fresh. One way to do this right was to collaborate with the creator himself, Priyesh Trivedi. So we did, making this a pure exercise in design thinking. He let us spill all our visual concepts, and fine-tuned them to ensure they stayed true to the Balak universe. The first sample illustration he made — the Adidas sneakers billboard — got approved by the brand team in one go, strengthening everyone’s conviction in the idea. As advertising creatives we’re wired to think brand-first, but this time, we were able to do justice to the comms as well as the aesthetics of the pop culture sensation. |
| Company Credits: | Talented |
| Company Credits: | Myntra |
| Company Credits: | Piyesh Trivedi |
| Individual Credits: | M Aabhas Shreshta - Creative Aatif Shaikh- Creative Abhishek- Business Strategy Devargh Mukherjee- Creative Malvika Thirani- Creative PG Aditiya - Co-founder and CCO Pooja Manek - Creative Prashant Gopalakrishnan- Business head and Founding Partner Spandan Mahajan- Creative Teresa Sebastian- Creative Sonal Arora - Finance Vivek Pandy - Finance |
| Individual Credits: | Myntra: Abhishek Gour Director Digital Marketing Kejal Parekh- Associate Director Brand Marketing Sampath Daniel- Media Lead Sridhun Purushothaman- Brand Marketing Manager Vijay Sharma- Senior Director Brand Marketing |
| Individual Credits: | Creative Partner: Priyesh Trivedi |
