Advertising
Outdoor
Traditional Billboards
ADVERTISING - Outdoor (Traditional Billboards)
JPG
MP4
2m:12s
Insta Smart
Brand: Swiggy Instamart
Client: Swiggy
Entrant: Tribes Communication Pvt Lit
The First List
| Entry Title: | Insta Smart |
|---|---|
| Brand: | Swiggy Instamart |
| Client: | Swiggy |
| Entrant Company: | Tribes Communication Pvt Lit |
| Description: | Context 90% of India still shops offline. Swiggy Instamart, India’s quick delivery grocery platform aimed to acquire this audience, during the Cricket World cup when they are most receptive. OOH was the preferred medium for the brand, considering its hyper local nature of business. However, the OOH landscape turns into colossal battleground for brands during major cricketing events. Instamart not only had to disrupt OOH during the World cup but do so in a way that connected with cricket fans, meaningfully. Idea The Insta Smart Billboard – an out of home innovation with an AI software which autonomously crafted live ads, picking up from thousands of real time data points generated during the World cup. Each communication generated by the billboard was tailored to the live action of the game. Additionally, the software also identified patterns of consumption during cricket matches to predict the latent cravings of Indian consumers. Thousands of bespoke outdoor ads crafted real time basis the live situation of the match. A ground-breaking live commentary style campaign, that broke the restrictions of the out of home medium. |
| Company Credits: | Havas Media Group |
