Advertising
Outdoor
Traditional Billboards - Series
ADVERTISING - Outdoor (Traditional Billboards - Series)
JPG
JPEG
MP4
21s
MP4
1m:55s
Break Through Music
Brand: boAt Lifestyle
Client: boAt
Entrant: boAt Lifestyle - Imagine Marketing India
The First List
Entry Title: | Break Through Music |
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Brand: | boAt Lifestyle |
Client: | boAt |
Entrant Company: | boAt Lifestyle - Imagine Marketing India |
Title: | Selectcity Video Proof |
Description: | World Music Day is all about celebrating great music irrespective of fame, label backing or media budgets. boAt decided to give emerging artists their big break by breaking the algorithm. As emerging artists found a new stage to showcase their talent as every media property turned into their big break. Through a series of tactical media buying paired with innovative technology we ensured that audience can collectively enjoy this music. We became the first Indian brand to Use QR art as the main design visual of our OOH billboards. We were also the first brand to give the voices of these emerging artists a platform. And, the first brand to give these artists their big break on a billboard- because well every artist aspires to be a 'billboard artist' one day. Our OOH acted as a medium for audiences to be able to scan the QR art that embodied the face of the artist, and be directly led to discover their musical masterpiece. In addition to this, we bought 100% share of voice on majority of the popular songs streaming on YouTube, during the World Music Day and ran ads promoting the said. Turning every break into their literal break. |
Company Credits: | Imagine Marketing India |
Individual Credits: | Siya Wadhwan |
Individual Credits: | Tanya Sharma |
Individual Credits: | Pariya Mehta |
Individual Credits: | Ayushi |
Individual Credits: | Hargun Ghai |
Individual Credits: | Khushi Joshi |
Individual Credits: | Manila Jolly |
Individual Credits: | Astha Mathur |
Individual Credits: | Nikunj Goyal |
Individual Credits: | Komal Agarwal |
Individual Credits: | Tanu Bhandari |
Individual Credits: | Ashish Panwar |