Advertising
Outdoor

Right the Song
Brand: boAt Lifestyle
Client: boAt
Entrant: boAt Lifestyle - Imagine Marketing India

The First List

Entry Title:	Right the Song
Brand:	boAt Lifestyle
Client:	boAt
Entrant Company:	boAt Lifestyle - Imagine Marketing India
Description:	This women's day, we Questioned some Questionable lyrics that have flooded Bollywood for a very long time. It was time to Object to the Objectification of women in songs. The honest truth: We are all guilty of grooving to them. Why? Lack of options. To take this messaging to the next level, we created a thought provoking series of billboards featuring multi brand collaborations that spell out the misogynistic lyrics in Bollywood songs while pointing out the obvious definition of 'what is' and 'what is not' an Item. And, while awareness was just half the battle won, we blended the power of AI to create an innovative clean lyrics generator in 3 different languages- The 'AI-tem'. It's engineered to generate customized and contextual lyrics that steer away from objectification. The AI-tem generator was hosted on a microsite as well as a mobile site with a user-friendly interface. And to top it all, we added some 'masala' to the campaign with a hint of humor through our influencer collaboration with Aishwarya Mohanraj too.
Company Credits:	Imagine Marketing India
Company Credits:	Owled Media
Company Credits:	ALTRD
Individual Credits:	Siya Wadhwan
Individual Credits:	Vedansh Kumar
Individual Credits:	Siddhant Bhutani
Individual Credits:	Tanya Sharma
Individual Credits:	Aashna Sunayja
Individual Credits:	Khushi Joshi
Individual Credits:	Aditya Srinivasan
Individual Credits:	Hargun Ghai
Individual Credits:	Nikunj Goyal
Individual Credits:	Harsh Madan
Individual Credits:	Aman Gupta