Experience & Engagement
Creativity in PR

Motorola Deep Connect
Brand: Motorola India
Client: Motorola India
Entrant: Dentsu Creative

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Entry Title:	Motorola Deep Connect
Brand:	Motorola India
Client:	Motorola India
Entrant Company:	Dentsu Creative
Description:	Motorola Deep Connect epitomizes a PR-first approach, customizing communication to shape brand perception and identity. By bridging the communication gap for coal miners in Dhanbad, it doesn't just offer a solution; it fosters emotional connections, positioning Motorola as a brand that cares. Through tailored messaging and strategic PR efforts, Deep Connect portrays Motorola as a compassionate entity dedicated to societal well-being. Technologically, Deep Connect innovatively integrates existing technology by enabling two-way voice calls through unique id-based frequencies on walkie-talkies to regular 5G phones. This groundbreaking solution not only addresses a critical need but also showcases Motorola's prowess in leveraging innovation for social good. The campaign strategically leverages PR channels to highlight its social impact, emphasizing Motorola's commitment to empowering communities. This approach not only builds trust and credibility but also sets Motorola apart as a brand that prioritizes human welfare over profit. By aligning its communication strategy with its core values, Deep Connect establishes a lasting impression, solidifying brand loyalty and enhancing stakeholder engagement. In essence, it's a testament to the power of purpose-driven marketing to create meaningful connections and drive positive brand perceptions.
Company Credits:	Dentsu Creative
Company Credits:	Useful Garbage Creations
Company Credits:	Morphedo Technologies Pvt. Ltd.
Individual Credits:	Motorola Team : Shivam Ranjan, Lakshaya Katiyal
Individual Credits:	Leadership : Amit Wadhwa, Gurbaksh Singh, Lourenço Thomaz, Surjo Dutt, Janmenjoy Mohanty, Sumeer Mathur
Individual Credits:	Strategy Lead : Punit Singh, Ashit Chakravarty
Individual Credits:	Creative Lead : Sudhir Das, Shray Chawla, Ashton Rodricks, Akshit Salian, Ivo Purvis, Nuno Leal, Pedro Martoli, Aneesh Jaisinghani
Individual Credits:	Account Management Lead : Ujjwal Anand, Chetan Walia
Individual Credits:	Technology : Rakesh Bairwa, Rahul Sharma, Sushil Baranwal and Team
Individual Credits:	Creative Copy : Shivani Shintre, Arundhati Srinath, Nuno Leal
Individual Credits:	Creative Art : Subhankar Ghosh, Pedro Martoli, Parag Singh Aswal, Pratik Purohit, Gautam Jangra, Soheil K G, Khadeer Ahmed, José Barreiro
Individual Credits:	Account Management: Anurag Pandey, Kathakali Chatterjee, Inês Pinhão
Individual Credits:	Comms : Jayme Blasko, Paola Motka, Anindita Sarkar, Alifiya Hirani
Individual Credits:	PR : Sanjeev Anand, Sulakshana Mehrotra, Ananyaa Banerjee, Prachi Kabhtiyal, Kanika Parashar, Ayush Sengupta
Individual Credits:	Films Team : Taj Ali Naqvi, Chitiz Shandilya, Sahil Chauhan
Individual Credits:	Production House : Chandra Manii, Siddharth Shankar Shukla, Rohin Raveendran, Manish Rawat, Amit Mishra, Akshat Aman, Sritoma Karmakar, Shahin Ezaz Ansari, Sunil Kumar Ram, Govinda Ram, Satbir Mandal
Individual Credits:	Motion Designer: Renato Porfirio, Miguel Reis
Individual Credits:	Music : Aanand Bajpai, Tommy Moterio
Individual Credits:	Post Production : Arvin Maden, Suneeth Vijayan, Hussain Khan, Suyash Ragji, Uttam Mayekar
Individual Credits:	On-ground staff : Hiru Mondal, Biswanath Halder, Prasenjit Paul, Agnik Bhagat, Somnath Ghosh, Sudarshan Nayak, Pankaj Sahu, Anshu Chaurasia, Manish Yadav, Shivnarayan Kumar Pandit, Ziyaul Ansari, Veeru Kr Singh, Manish Kr Gupta, Abhishek Kumar, Ganesh Yadav
Individual Credits:	Special thanks to : Mr. Ajit Kumar Majumdar, Mr. Priyank Pandya (Ministry of Communications, Gov of India)
Individual Credits:	Technology Team: Milan Bhatnagar, Prashant Kumar Rai, Harshit Arora, Varsha Dixit, C Kirubakaran, Soumya Ranjan Nayak, Pushpendra Kumar, Hitesh, Arun Kumar, Jeetu Kumar, Aman Singh , Farman Ahmad, Mohit Rawat