Experience & Engagement
Technology

Motorola Deep Connect
Brand: Motorola India
Client: Motorola India
Entrant: Dentsu Creative

Blue Elephant

Entry Title:	Motorola Deep Connect
Brand:	Motorola India
Client:	Motorola India
Entrant Company:	Dentsu Creative
Description:	In Dhanbad, in the heart of India's coal country, like elsewhere across India, there is widespread telecom coverage and affordable data rates. Yet, amidst this technological abundance, a profound duality exists. While miners toil in the depths of the earth, their families above ground yearn for the bare minimum connection - a simple check in call. Motorola's groundbreaking solution, 'Motorola Deep Connect,' bridges this gap. Through unique id-based frequencies on walkie-talkies, the solution facilitates two-way voice calls to regular 5G phones. Doing this required us to build an audio-only user journey for the walkie talkies from scratch. Each channel was assigned a unique voice identifier that substituted for Caller ID. In addition, voice identifiers were integrated into the audio stream to alert callers in case they accidentally selected the wrong channel and dialled the wrong number. The companion app, installed on the 5G devices, was designed for rural folk who might not be familiar with mobile phones. It was designed in 12 Indian languages, and the call interface was reduced to one simple “Push to talk” button.
Company Credits:	Dentsu Creative
Company Credits:	Useful Garbage Creations
Company Credits:	Morphedo Technologies Pvt. Ltd.
Individual Credits:	Motorola Team : Shivam Ranjan, Lakshaya Katiyal
Individual Credits:	Leadership : Amit Wadhwa, Gurbaksh Singh, Lourenço Thomaz, Surjo Dutt, Janmenjoy Mohanty, Sumeer Mathur
Individual Credits:	Strategy Lead : Punit Singh, Ashit Chakravarty
Individual Credits:	Creative Lead : Sudhir Das, Shray Chawla, Ashton Rodricks, Akshit Salian, Ivo Purvis, Nuno Leal, Pedro Martoli, Aneesh Jaisinghani
Individual Credits:	Account Management Lead : Ujjwal Anand, Chetan Walia
Individual Credits:	Technology : Rakesh Bairwa, Rahul Sharma, Sushil Baranwal and Team
Individual Credits:	Creative Copy : Shivani Shintre, Arundhati Srinath, Nuno Leal
Individual Credits:	Creative Art : Subhankar Ghosh, Pedro Martoli, Parag Singh Aswal, Pratik Purohit, Gautam Jangra, Soheil K G, Khadeer Ahmed, José Barreiro
Individual Credits:	Account Management: Anurag Pandey, Kathakali Chatterjee, Inês Pinhão
Individual Credits:	Comms : Jayme Blasko, Paola Motka, Anindita Sarkar, Alifiya Hirani
Individual Credits:	PR : Sanjeev Anand, Sulakshana Mehrotra, Ananyaa Banerjee, Prachi Kabhtiyal, Kanika Parashar, Ayush Sengupta
Individual Credits:	Films Team : Taj Ali Naqvi, Chitiz Shandilya, Sahil Chauhan
Individual Credits:	Production House : Chandra Manii, Siddharth Shankar Shukla, Rohin Raveendran, Manish Rawat, Amit Mishra, Akshat Aman, Sritoma Karmakar, Shahin Ezaz Ansari, Sunil Kumar Ram, Govinda Ram, Satbir Mandal
Individual Credits:	Motion Designer: Renato Porfirio, Miguel Reis
Individual Credits:	Music : Aanand Bajpai, Tommy Moterio
Individual Credits:	Post Production : Arvin Maden, Suneeth Vijayan, Hussain Khan, Suyash Ragji, Uttam Mayekar
Individual Credits:	On-ground staff : Hiru Mondal, Biswanath Halder, Prasenjit Paul, Agnik Bhagat, Somnath Ghosh, Sudarshan Nayak, Pankaj Sahu, Anshu Chaurasia, Manish Yadav, Shivnarayan Kumar Pandit, Ziyaul Ansari, Veeru Kr Singh, Manish Kr Gupta, Abhishek Kumar, Ganesh Yadav
Individual Credits:	Special thanks to : Mr. Ajit Kumar Majumdar, Mr. Priyank Pandya (Ministry of Communications, Gov of India)
Individual Credits:	Technology Team: Milan Bhatnagar, Prashant Kumar Rai, Harshit Arora, Varsha Dixit, C Kirubakaran, Soumya Ranjan Nayak, Pushpendra Kumar, Hitesh, Arun Kumar, Jeetu Kumar, Aman Singh , Farman Ahmad, Mohit Rawat