Experience & Engagement
Technology

Motorola Deep Connect
Brand: Motorola India
Client: Motorola India
Entrant: Dentsu Creative

Blue Elephant

Entry Title:	Motorola Deep Connect
Brand:	Motorola India
Client:	Motorola India
Entrant Company:	Dentsu Creative
Description:	In the heart of India's coal country lies Dhanbad, where the legacy of coal mining intertwines with the fabric of generations. The Indian telecom sector boasts one of the world's largest markets, with widespread coverage and affordable data rates. Yet, amidst this technological abundance, a profound duality exists. While miners toil in the depths of the earth, their families above ground yearn for the bare minimum connection - a simple check in call. Motorola's groundbreaking solution, 'Motorola Deep Connect,' bridges this gap. This innovation uses “sub-geolocation” - a custom solution that is designed to work within the unique challenges faced within a labyrinthine shafts, thousands of feet below ground level. Through unique id-based frequencies on walkie-talkies, the solution facilitates two-way voice calls to regular 5G phones. Bridging the communication chasm that isolates miners underground. In a nation where familial bonds are sacred, 'Motorola Deep Connect' transcends mere innovation; it embodies the resilience and spirit of community that define India's cultural landscape.
Company Credits:	Dentsu Creative
Company Credits:	Useful Garbage Creations
Company Credits:	Morphedo Technologies Pvt. Ltd.
Individual Credits:	Motorola Team : Shivam Ranjan, Lakshaya Katiyal
Individual Credits:	Leadership : Amit Wadhwa, Gurbaksh Singh, Lourenço Thomaz, Surjo Dutt, Janmenjoy Mohanty, Sumeer Mathur
Individual Credits:	Strategy Lead : Punit Singh, Ashit Chakravarty
Individual Credits:	Creative Lead : Sudhir Das, Shray Chawla, Ashton Rodricks, Akshit Salian, Ivo Purvis, Nuno Leal, Pedro Martoli, Aneesh Jaisinghani
Individual Credits:	Account Management Lead : Ujjwal Anand, Chetan Walia
Individual Credits:	Technology : Rakesh Bairwa, Rahul Sharma, Sushil Baranwal and Team
Individual Credits:	Creative Copy : Shivani Shintre, Arundhati Srinath, Nuno Leal
Individual Credits:	Creative Art : Subhankar Ghosh, Pedro Martoli, Parag Singh Aswal, Pratik Purohit, Gautam Jangra, Soheil K G, Khadeer Ahmed, José Barreiro
Individual Credits:	Account Management: Anurag Pandey, Kathakali Chatterjee, Inês Pinhão
Individual Credits:	Comms : Jayme Blasko, Paola Motka, Anindita Sarkar, Alifiya Hirani
Individual Credits:	PR : Sanjeev Anand, Sulakshana Mehrotra, Ananyaa Banerjee, Prachi Kabhtiyal, Kanika Parashar, Ayush Sengupta
Individual Credits:	Films Team : Taj Ali Naqvi, Chitiz Shandilya, Sahil Chauhan
Individual Credits:	Production House : Chandra Manii, Siddharth Shankar Shukla, Rohin Raveendran, Manish Rawat, Amit Mishra, Akshat Aman, Sritoma Karmakar, Shahin Ezaz Ansari, Sunil Kumar Ram, Govinda Ram, Satbir Mandal
Individual Credits:	Motion Designer: Renato Porfirio, Miguel Reis
Individual Credits:	Music : Aanand Bajpai, Tommy Moterio
Individual Credits:	Post Production : Arvin Maden, Suneeth Vijayan, Hussain Khan, Suyash Ragji, Uttam Mayekar
Individual Credits:	On-ground staff : Hiru Mondal, Biswanath Halder, Prasenjit Paul, Agnik Bhagat, Somnath Ghosh, Sudarshan Nayak, Pankaj Sahu, Anshu Chaurasia, Manish Yadav, Shivnarayan Kumar Pandit, Ziyaul Ansari, Veeru Kr Singh, Manish Kr Gupta, Abhishek Kumar, Ganesh Yadav
Individual Credits:	Special thanks to : Mr. Ajit Kumar Majumdar, Mr. Priyank Pandya (Ministry of Communications, Gov of India)
Individual Credits:	Technology Team: Milan Bhatnagar, Prashant Kumar Rai, Harshit Arora, Varsha Dixit, C Kirubakaran, Soumya Ranjan Nayak, Pushpendra Kumar, Hitesh, Arun Kumar, Jeetu Kumar, Aman Singh , Farman Ahmad, Mohit Rawat