Advertising
Digital & Social Media
Social > Influencer Marketing
ADVERTISING - Digital & Social Media (Social > Influencer Marketing)
JPG
MP4
2m:04s
Yeh Kisne Dhoonda
Brand: Google
Client: Google India
Entrant: Talented
The First List
| Entry Title: | Yeh Kisne Dhoonda |
|---|---|
| Brand: | |
| Client: | Google India |
| Entrant Company: | Talented |
| Description: | Celebrities on social media make their platforms a part of internet folklore. Now Google Search has played the biggest behind-the-scenes role in creating pop culture. But since search is a personal behaviour, when it comes to claiming its role in pop culture, social media apps eat our share of the pie. How do we create equity for Search and make data that is as boring as your browser history, cool? With ‘Yeh Kisne Dhoonda’, we celebrated nine path-breaking journeys of India’s most beloved celebs by imagining their professional trajectories as fictional Search histories. Without using a single name, of course. The celebrity that popped up in your head when you read the searches, became the face of the campaign, saving us ~7 crores in celebrity fees and giving Search its most successful campaign in the last decade. What's more, 1000+ brands, right from global conglomerates to Tier 3 small and medium businesses, everyone hopped on to this format, and made it their own. Google Search, the brand that plays the biggest behind-the-scenes role in creating pop culture, finally claimed its role, and platformed thousands of other smaller brands in the process! |
| Company Credits: | Talented |
| Company Credits: | |
| Company Credits: | Collective Artists |
| Individual Credits: | Agency: Talented Aabhaas Shreshtha, Creative Amith Nair, Creative Binaifer Dulani, Creative Karishma Changroth, Brand Strategy Krisha Kakad, Brand Strategy Leena Gupta, Creative P.G. Aditiya, Co-Founder and CCO Samyukkta Murali, Creative Shagun Chopra, Creative Srishti Pandey, Creative and Founding Member Viren Sean Noronha, Co-founder |
| Individual Credits: | Abhilasha Chhabra, Digital Marketing Manager Aneesh Chopra, Marketing Manager, Google Search Jessica Sharma, Marketing Creative Manager - Brand, India Neha Barjatya, Marketing Director - Google India Pulkit Taneja, Digital Marketing Manager Sakshi Chopra, Marketing Manager, Google Search Samit Malkani, Group Marketing Creative Manager - Brand, India & Southeast Asia Sampada Srivastava, Digital Marketing Manager Satyavagheeswaran V, Marketing Manager, Google Search |
| Individual Credits: | Collective Artist Bhakti Mehta - Servicing Deeksha Kotian - Servicing Shweta - Servicing Srijan Choudhary - Sales Tanmay Pimple - Servicing |
