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MTV Extra Day - Leap Year 2024 - Ident
Brand: Viacom18 Media Pvt Ltd - YME
Client: Viacom18 Media Pvt Ltd - YME
Entrant: Viacom18 media PVT LTD

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Entry Title:	MTV Extra Day - Leap Year 2024 - Ident
Brand:	Viacom18 Media Pvt Ltd - YME
Client:	Viacom18 Media Pvt Ltd - YME
Entrant Company:	Viacom18 media PVT LTD
Title:	Leap Year Celebrate
Title:	Leap Year pose
Title:	Leap Year Star
Description:	Today’s world preaches conformity. Being anything but the “accepted normal” gets frowns in return. Being extra, gets head shakes, disappointed sighs and much worse. MTV India, a channel that caters to our youth, has always promoted individuality. To be one’s own person… To never conform… To zig where the world zags. So, this leap day – February 29th, 2024, we told India’s youth exactly that, in our own uniquely MTV style. Presenting the ‘Be Extra’ series. A series of 3 idents produced on a budget that could only pay a few actors and no one else. Encouraging the youth to make the most of this miraculous extra day… and celebrate, own and live their unabashed extra selves.
Company Credits:	Viacom18 media PVT LTD
Individual Credits:	Writer and Director – Souveek Adhikary
Individual Credits:	Associate Vice President, OAP, YME – Sofia Subuhi
Individual Credits:	DOP – Mohan Takke
Individual Credits:	Offline Editor – Manish Pawar
Individual Credits:	Online Editor – Joginder Singh
Individual Credits:	Producer - Saddam Sheikh
Individual Credits:	AD – Bhavya Grover
Individual Credits:	GFX – Nikhil Lopez & Asha Susan Alex
Individual Credits:	Audio - Doyle Soares
Individual Credits:	Head, MTV & YME: Anshul Ailawadi