Advertising
Integrated
Integrated Campaign
ADVERTISING - Integrated (Integrated Campaign)
JPG
MP4
1m:46s
One Language More
Brand: KFC
Client: KFC INDIA MARKETING PRIVATE LIMITED
Entrant: Ogilvy India
The First List
Entry Title: | One Language More |
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Brand: | KFC |
Client: | KFC INDIA MARKETING PRIVATE LIMITED |
Entrant Company: | Ogilvy India |
Description: | KFC is the only brand in India that employs over 200 specially-abled people. But the language they speak isn’t understood by a majority of Indians. So how could EVERYONE at KFC have an actual conversation? Simple. We turn our restaurants into more than restaurants. Every time you walk into a KFC, you walk out learning ‘One Language More’ First, we introduced a Sign Menu. Simple, unique signs for menu items, designed by Specially-abled Designers. Just a quick flash and people quickly understand each other - on either side of the counter. Next, we turned our iconic bucket into a ‘Crunch Course’ in Sign Language - featuring commonly-used phrases and instructions on how to sign them. A QR led to a website with video tutorials by Sign Language Coaches. And finally, on International Day of Sign Languages, we set up a fully-immersive Sign Language experience powered by a voice-to-sign interactive interface. Speak, See, Learn and Sign. The final step to a real conversation. Speaking of which, our campaign started a whole lot online. 400+ Million Impressions 450+ Media Stories 200+ Celebs Teaching Sign Online 15000+ People Learning Sign 7% Increase in Consumer Trust 8% increase in KFC’s Specially-abled Staff |
Company Credits: | Baqsa Productions - Production House |
Company Credits: | Edelman - PR Partner |
Individual Credits: | Sukesh Nayak- Chief Creative Officer, Ogilvy India |
Individual Credits: | Harshad Rajadhyaksha-Chief Creative Officer - Ogilvy India |
Individual Credits: | Kainaz Karmakar - Chief Creative Officer - Ogilvy India |
Individual Credits: | Ritu Sharda - Chief Creative Officer - Ogilvy India, North |
Individual Credits: | Shailender Mahajan(Copy) - Executive Creative Director |
Individual Credits: | Aastha Gandhi - Creative Director, Srikanta Behera - Creative Director |
Individual Credits: | Saptarishi Chakraborti - Associate Creative Director |
Individual Credits: | Mohit Singla - Associate Creative Director |
Individual Credits: | Vivek Mehra - Creative Controller, Vishal Yadav - Associate Creative Director |
Individual Credits: | Kingshuk Dey(Art) - Executive Creative Director |
Individual Credits: | Krunal Bhatt - Vice President Aditi Sobti - Vice President |
Individual Credits: | Chandni Ahuja - Client Services Director Shreya Bhalla - Account Director |
Individual Credits: | Prem Narayan – Chief Strategy Officer, Ogilvy India |
Individual Credits: | Rohitash Srivastava - Head of Strategic Planning-Ogilvy India (North) |
Individual Credits: | Pritish Mukherjee - Vice President - Strategy |
Individual Credits: | Rupa Roy - Senior Planning Director |