ADVERTISING - Integrated (Integrated Campaign)

One Language More - KFC INDIA MARKETING PRIVATE LIMITED - KFC JPG
One Language More - KFC INDIA MARKETING PRIVATE LIMITED - KFC MP4 1m:46s

One Language More
Brand: KFC
Client: KFC INDIA MARKETING PRIVATE LIMITED
Entrant: Ogilvy India

Share:
One Language More - KFC - KFC INDIA MARKETING PRIVATE LIMITED

The First List

Entry Title: One Language More
Brand: KFC
Client: KFC INDIA MARKETING PRIVATE LIMITED
Entrant Company: Ogilvy India
Description: KFC is the only brand in India that employs over 200 specially-abled people.
But the language they speak isn’t understood by a majority of Indians.

So how could EVERYONE at KFC have an actual conversation?

Simple. We turn our restaurants into more than restaurants.

Every time you walk into a KFC, you walk out learning ‘One Language More’

First, we introduced a Sign Menu.

Simple, unique signs for menu items, designed by Specially-abled Designers.

Just a quick flash and people quickly understand each other - on either side of the counter.

Next, we turned our iconic bucket into a ‘Crunch Course’ in Sign Language - featuring commonly-used phrases and instructions on how to sign them.

A QR led to a website with video tutorials by Sign Language Coaches.

And finally, on International Day of Sign Languages, we set up a fully-immersive Sign Language experience powered by a voice-to-sign interactive interface.
Speak, See, Learn and Sign. The final step to a real conversation.

Speaking of which, our campaign started a whole lot online.

400+ Million Impressions
450+ Media Stories
200+ Celebs Teaching Sign Online
15000+ People Learning Sign
7% Increase in Consumer Trust
8% increase in KFC’s Specially-abled Staff

Company Credits: Baqsa Productions - Production House
Company Credits: Edelman - PR Partner
Individual Credits: Sukesh Nayak- Chief Creative Officer, Ogilvy India
Individual Credits: Harshad Rajadhyaksha-Chief Creative Officer - Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer - Ogilvy India
Individual Credits: Ritu Sharda - Chief Creative Officer - Ogilvy India, North
Individual Credits: Shailender Mahajan(Copy) - Executive Creative Director
Individual Credits: Aastha Gandhi - Creative Director, Srikanta Behera - Creative Director
Individual Credits: Saptarishi Chakraborti - Associate Creative Director
Individual Credits: Mohit Singla - Associate Creative Director
Individual Credits: Vivek Mehra - Creative Controller, Vishal Yadav - Associate Creative Director
Individual Credits: Kingshuk Dey(Art) - Executive Creative Director
Individual Credits: Krunal Bhatt - Vice President Aditi Sobti - Vice President
Individual Credits: Chandni Ahuja - Client Services Director Shreya Bhalla - Account Director
Individual Credits: Prem Narayan – Chief Strategy Officer, Ogilvy India
Individual Credits: Rohitash Srivastava - Head of Strategic Planning-Ogilvy India (North)
Individual Credits: Pritish Mukherjee - Vice President - Strategy
Individual Credits: Rupa Roy - Senior Planning Director
AwardsEngine Logo