Advertising
Film

RuPay - Slippery Spy
Brand: RuPay
Client: National Payments Corporation of India
Entrant: DDB Mudra Group

The First List

Entry Title:	RuPay - Slippery Spy
Brand:	RuPay
Client:	National Payments Corporation of India
Entrant Company:	DDB Mudra Group
Description:	Not many were asking their banks for the RuPay Credit Card. Because in addition to being a late entrant, it was also perceived as the local cousin to its global, seemingly cooler competitors. But RuPay Credit Card had something that no other Credit Card in India did - it worked on UPI. And in a country with 70 M merchants on UPI versus just 6 M POS terminals that accept Credit Cards? Game Changer. So, we launched it with a campaign that showed just that. The frustration of vendors rejecting credit cards that don’t work on UPI, in some hilarious and totally probable situations, during the biggest T-20 cricket league in the world – the IPL. The films reached around 33 Mn+ unique audience and in a sea of ads playing during IPL, became one of most remembered, loved and talked about campaign. What's more, RuPay doubled its credit card issuance growth as compared to previous years, overtook the market leaders in brand consideration, and found its place in people's wallets and hearts.
Company Credits:	DDB Mudra Group
Individual Credits:	Team DDB Mudra Group