Stickers that turned SMA patients into criminals

HEALTH & PHARMA - Pharma & Medical (Experiences & Activations)

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Entry Title:	Stickers that turned SMA patients into criminals
Brand:	Roche
Client:	Roche Products (India) Pvt. Ltd.
Entrant Company:	Famous Innovations
Description:	The brief was to make SMA patients adopt Evrysdi, a cost-effective treatment for Spinal Muscular Atrophy (SMA), accessible to Indians. But this wasn't possible without government subsidisation. To gain advocacy for subsidisation from those in-charge, SMA patients put handwritten stickers on government properties - a wondrous act that would not be possible without Evrysdi, but also a crime. All to draw attention and instigate action
Company Credits:	Famous Innovation