Craft
Film Craft

Stay Seen
Brand: John Jacobs
Client: John Jacobs
Entrant: Talented

Baby Blue Elephant

Entry Title:	Stay Seen
Brand:	John Jacobs
Client:	John Jacobs
Entrant Company:	Talented
Description:	John Jacobs, a contemporary eye-fashion brand, from the house of Lenskart. Featuring a collective of moving, uplifting narratives inspired by a variety of lived experiences, the film's narrative sets a new benchmark for storytelling in fashion brands. Fashion advertising usually resorts to a template starring great looking models or celebrities, super-stylised editorial shots, and a logo superimposed at the end. Stay Seen breaks from that very template with a strong, fresh perspective on eyewear marketing that doesn't separate the good-looking from good-feeling. Instead of uptight and self indulgent, the film is real and vulnerable. Stay Seen is John Jacob's first-ever brand film, reflecting the brand ethos of transperancy, originality and authenticity.
Company Credits:	Talented
Company Credits:	John Jacobs
Company Credits:	Puff Puff Productions
Individual Credits:	Amith Nair - Creative Balaji Padmanabhan - Business Strategy Nabil Kureshi - Producer Neil Mathew - Producer Pooja Manek - Creative PG Aditiya - Co-founder and CCO Prashant Gopalakrishnan - Business lead and founding Partner Priyanka Borah - Business lead and founding Partner Shreya Arora - Creative Sonal Arora - Finance Vivek Pandey - Finance
Individual Credits:	Apeksha Gupta - CEO Sumit Chawla - General Manager Anukriti Rai - Manager - Brand and Marketing
Individual Credits:	Production - Puff Productions Producer: Prianca Jhaveri Director: Bosco Bhandarkar Music Director: Rahul Pais Cinematographer: Satchith Paulose