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One Country One Price
Brand: AP Moller Maersk
Client: AP Moller Maersk
Entrant: AP Moller Maersk

The First List

Entry Title:	One Country One Price
Brand:	AP Moller Maersk
Client:	AP Moller Maersk
Entrant Company:	AP Moller Maersk
Description:	The Indian e-commerce industry is growing at a fast pace. Maersk, a leading international logistics company, wanted to introduce a unique logistics offering for the e-commerce sellers – end-to-end fulfilment and delivery from anywhere to everywhere in India at a flat price of INR 80 per order. We conceptualised the idea of One Country One Price, a thought that celebrates India’s diversity while also establishing the unifying factor of the offering in a simple, creative and relatable way. The campaign was launched with a single print ad on Times of India. The campaign took the Indian e-commerce industry by storm. Within the first three months, we signed up 30 new customers which accounted for 8000 new orders per day. We made a total revenue of INR 20 crores during this period.
Company Credits:	AP Moller Maersk
Individual Credits:	Megha Jadhav
Individual Credits:	Omar Donald Marks
Individual Credits:	Sarita Raghavan
Individual Credits:	Sayok Ray
Individual Credits:	Sattwik Sarkar
Individual Credits:	Mijula J
Individual Credits:	Umashankar G
Individual Credits:	Lara Rebello
Individual Credits:	Perinbaraja Ramalingam
Individual Credits:	Arun Shankar
Individual Credits:	Amisha Garg
Individual Credits:	Melissa Fernandez
Individual Credits:	Swapna Selvadoss
Individual Credits:	Aritro Mazumdar
Individual Credits:	Senthil Kumar
Individual Credits:	Shreya Bhartia
Individual Credits:	Anoop Sashi
Individual Credits:	Hala Abu-Jaber
Individual Credits:	Partha Sharma
Individual Credits:	Faryal Siddiqui
Individual Credits:	Bablu Roy