ADVERTISING - Film (Topical Film Advertising)

Table for 2 - Swiggy - Swiggy JPG
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Table for 2
Brand: Swiggy
Client: Swiggy
Entrant: Talented

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Table for 2 - Swiggy - Swiggy

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Entry Title: Table for 2
Brand: Swiggy
Client: Swiggy
Entrant Company: Talented
Description: Valentine’s Day ads, through the years, have become increasingly predictable. They either talk to the youngest lot or in a bid to stand out, target singles, but end up being copies of each other. Thus, it’s been challenging as well as exciting to create Swiggy’s strongest IP — with no faces, but only UI — on a day that’s clogged with mediocrity.

Table For 2 is our second film, following in the footsteps of Wrong Address, to further said IP. A story of an old school couple, trying their hand at young love as empty-nesters. To bring the story alive and authentically portray the couple’s Gujarati roots, we consciously chose actors — Gajraj Rao and Sheeba Chaddha — over voiceover artists. The music too, inspired by old song compositions, was made from scratch to match the highs and lows of the plot. The result? A Valentine’s Day film that ended up on family WhatsApp groups.
Company Credits: Talented
Company Credits: Swiggy
Company Credits: Rohan & Sanjana
Individual Credits: Talented Balaji - Business Strategy Nabil Kureshi - Producer Neil Mathew - Producer Malvika Thirani - Creative Prashant Gopalakrishnan - Founding Partner and Busines lead Pooja Manek - Creative Samyu Murali - Creative Sonal Arora - Finance Vivek Pandy - Finance Directed by Sanjna Krishnan & Rohan Shetty Animated by Vaishnav Menon Voice Acting by Gajraj Rao, Sheeba Chadha Music Produced and composed by Ashish Zachariah & Rohan Shetty Lyrics by Rohan Shetty Vocals by Siddharth Sudheer Backing Vocals by Ashish Zachariah SFX & Mixed by Varun Parikh, Bay Owl Studios Voice-over recorded at Famous Studios, Andheri
Individual Credits: Swiggy Aparna Giridhar- VP, Marketing Sneha John - Director - Brand Marketing and Social Ishita Mehta - General Manager Sailen Ghosh - General Manager - Social Media
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