Experience & Engagement
Technology

1947% More History
Brand: Britannia Industries
Client: Britannia
Entrant: Talented

Baby Blue Elephant

Entry Title:	1947% More History
Brand:	Britannia Industries
Client:	Britannia
Entrant Company:	Talented
Description:	Mainstream media during Independence Week (Aug 10-15th) make the Indian Press feel less like the 4th pillar of democracy and more like the 4th pillar of toxic capitalism - a loudspeaker for brands who’ve successfully reduced Independence Day into a shopping extravaganza. To tell the stories of underdog nonagenarian freedom fighters on Independence Day 2023 - Britannia launched 1947% more history with an innovative film. We found stories of India’s last living freedom fighters that had never been captured and memories that would soon be lost and turned them into an AI prompt. But how did we achieve what we achieved? Technology was ancient on 10th July 2023 Text to image was finding its footing and we made a film We trained tuning models to let go off their biases for the term ‘Indian freedom fighter’ With over 1200 tries we generated images that were cast and era accurate We created the first ever workflow to go from tuning prompts - generating images - facial recognition - to image to video generation
Company Credits:	Talented
Company Credits:	Britannia Industries
Company Credits:	Genesis
Company Credits:	Mindshare
Company Credits:	Web Dimension
Individual Credits:	Talented Webco Aabhaas Shreshta - Creative Amith Nair - Creative Aaliya Sheikh - Creative Binaifer Dulani - Creative Balaji Padmanabhan - Business Strategy Devargh Mukherjee - Creative Dhruv Shingala - Business Strategy Diya Manek - Creative Gautam Regunath - Chief Executive Officer Karthik Nambiar - Creative PG Aditiya - Chief Creative Officer Prashant Gopalakrishnan - Founding Partner and Business lead Radhika Subramanian - Creative Sandipan Deb - Creative Samyu Murali - Creative Sanket Audhi - Creative Sonal Arora - Finance lead Varun Khiatani - Strategy Vivek Pandey - Finance lead Yash Dugar - Business Strategy
Individual Credits:	Britannia Amit Doshi - Chief Marketing Officer Dipti Sudhir - Head, Digital Marketing and PR Pavanshu Agarwal - Group Brand Manager Prabakaran Kandan - Lead, Digital Centre of Excellence Vignesh Shankar - Product Innovation Manager Utkrishat Vineet - E-commerce Marketing Manager
Individual Credits:	Mindshare Nikhil Mayne - Vice President Vijay Menon - Principal Partner Deepa Wilson - Principal Partner Chethan Kesarla - Senior Director
Individual Credits:	Genesis Radhika Sharda- Senior Director (Brands, Sports and Entertainment) Anumita Mukherjee- Account Director ( Brands, Sports and Entertainment) Bristi Mondal- Account Manager (Brands, Sports and Entertainment) Kashish Chadha- Account Executive ( Brands, Sports and Entertainment)
Individual Credits:	Rooted films Ronak Chugh, Director Yash Shanghavi, Producer
Individual Credits:	Web Dimension Kalpit Dwivedi (CTO) Jyotsna Dwivedi ( Managing Director) Anjali Bharadwaj ( Project Manager) Sachin Kaushik ( Head of development) Mihir Mainkar (AR developer) Achint Bhatnagar ( 3D animator) Kaushalendra Verma ( 2D Animator)-
Individual Credits:	Brut Abigail Rodrigues - Supervising Producer- Branded Content Aakash Krishn - Manager- Sales Mehul Munjpara - National Sales Head Barkha Goenka - Client Servicing Manager