Experience & Engagement
Experience & Activation

Believer Bot
Brand: Thums up
Client: Coca-Cola India Pvt. Ltd.
Entrant: Ogilvy India

Baby Blue Elephant

Entry Title:	Believer Bot
Brand:	Thums up
Client:	Coca-Cola India Pvt. Ltd.
Entrant Company:	Ogilvy India
Description:	The Thums Up Believer Bot was conceived to counter unfounded negative opinions about Team India during the 2023 ICC Cricket World Cup, which were affecting the nation's morale. Leveraging AI-driven technology, the Believer Bot aimed to reinstate belief in the team on Twitter/X, where doubts were rampant. Targeting cricket enthusiasts, the objective was to engage the audience and positively impact sentiment. The campaign yielded significant results, garnering 1.42 million impressions and achieving a net sentiment of 97.1%. By providing a platform to counter doubts and spread positivity, Thums Up successfully boosted morale and reaffirmed support for Team India during the World Cup.
Company Credits:	Good Morning, Mumbai-Production Company
Company Credits:	GAN STUDIO PRIVATE LIMITED, Noida -Tech & Operations Partner
Company Credits:	MULTICHANNEL TECHNICAL SERVICES , DELHI - Tech & Operations Partner
Individual Credits:	Sukesh Nayak- Chief Creative Officer, Ogilvy India
Individual Credits:	Harshad Rajadhyaksha-Chief Creative Officer - Ogilvy India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer - Ogilvy India
Individual Credits:	Ritu Sharda - Chief Creative Officer - Ogilvy India, North
Individual Credits:	Shailender Mahajan, Kingshuk Dey - Executive Creative Director
Individual Credits:	Shivi Bhatt,Vishal Yadav,Shahbaz Khan - Associate Creative Director
Individual Credits:	Vivek Mehra , Chuna Medhi- Creative Controller
Individual Credits:	Sayak Basu - Senior Creative Director, Rishi Pande – Creative Director
Individual Credits:	Hephzibah Pathak - Executive Chairperson & Chief Client Officer India
Individual Credits:	Prakash Nair - President & Head of Office, Ogilvy Gurgaon
Individual Credits:	Priyanka Walia - Senior Vice President, Priya Azad - Client Servicing Director
Individual Credits:	Kritika Vasan - Management Supervisor, Ritik Ranjan - Sr. Account Executive
Individual Credits:	Prem Narayan – Chief Strategy Officer, Ogilvy India
Individual Credits:	Rohitash Srivastava - Head of Strategic Planning-Ogilvy India (North)
Individual Credits:	Pritish Mukherjee – Vice President | Strategy, Abhisek Patnaik - Planning Director
Individual Credits:	Varun Shenoy – Client Servicing Director, Head of Digital Ogilvy North
Individual Credits:	Rajneesh Bolia - National Head, Creative Technology
Individual Credits:	Dishant Malik - Client Services Director - Creative Technology,
Individual Credits:	Vaishali Mange - Account Director, Creative Technology
Individual Credits:	Binoy Menon- Group Head Planning • Strategy (SL& E team)
Individual Credits:	Abhinav Kumar, Vaibhav Kuliar (SL& E team) – Hogarth Worldwide