Experience & Engagement
Experience & Activation

#ThisAdIsMyStore
Brand: Cadbury Celebrations
Client: Mondelez India
Entrant: Ogilvy India

Baby Blue Elephant

Entry Title:	#ThisAdIsMyStore
Brand:	Cadbury Celebrations
Client:	Mondelez India
Entrant Company:	Ogilvy India
Description:	India is a patriarchal society where male children inherit family businesses while women are actively discouraged from going out and working. Therefore, many women become home entrepreneurs to gain financial freedom while following cultural norms. However, a lack of resources and marketing limits their reach to their neighborhood. During Diwali, the country’s biggest festival and shopping season, Cadbury Celebrations shared its media reach with home entrepreneurs to expand the reach of their business from their neighborhood to the whole city. We converted all our OOH ads into shoppable storefronts for them, opening over 25000 stores across India, that featured more than 6000 women home entrepreneurs. Each of the ads featured a home business owner from the region along with a QR code of their store. People could scan the code and access the store on our platform CadburyThisAdIsMyStore.com to shop.
Company Credits:	Ogilvy India
Company Credits:	Wavemaker
Company Credits:	Mondelez India Foods Private Limited
Company Credits:	DeltaX
Company Credits:	EarthSky Pictures
Individual Credits:	Global Chief Creative Officer, Ogilvy - Liz Taylor
Individual Credits:	Chief Creative Officer, Asia Pacific, Ogilvy - Reed Collins
Individual Credits:	Chief Creative Officer, Ogilvy India - Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha
Individual Credits:	President and Head of Office, Mumbai and Kolkata, Account Management - Hirol Gandhi
Individual Credits:	Ogilvy Creative Team - Sukesh Nayak, Hemant Sharma, Sagar Jadhav, Shivam Ingale, Apurva Jain, Rohan Rane, Anas Khan
Individual Credits:	Deputy Chief Strategy Officer, India - Ganapathy Balagopalan
Individual Credits:	Ogilvy Planning Team - Bhakti Malik, Nikhil Chinnari, Anushka Mukherjee
Individual Credits:	Ogilvy Account Management Team - Maninder Bali, Parshuram Mendekar, Smita Sodhia, Nived Sawant
Individual Credits:	National Head, Creative Technology - Rajneesh Bolia
Individual Credits:	Ogilvy Innovation Delivery Team - Dishant Malik, Vaishali Mange, Pratik Shringi
Individual Credits:	Chief Client Officer & Office Head, West East & North, Wavemaker India - Shekhar Banerjee
Individual Credits:	Media Team (Wavemaker) - Naina Shewakramani, Nikhita Arora, Satish Rajamani, Chintan Thakker, Navneet Kabra, Dhara Shah, Apeksha Dhuri, Puneet Thakker, Vipul Vaidya, Prathik Shetty, Faraaz Khan, Rupesh Shah, Conrad Rebello, Smit Trivedi, Monish Parekh, Abhishek Dhir
Individual Credits:	Vice President, Marketing, Mondelez India - Nitin Saini
Individual Credits:	Mondelez India Brand Team - Siddharth Singh, Vinay Pingle, Arpita Kalubarme, Anjali Madan
Individual Credits:	Mondelez India Media Team - Anjali Krishnan, Yash Desai
Individual Credits:	Tech Partner - DeltaX
Individual Credits:	Production Partner - EarthSky Pictures
Individual Credits:	Production Partner - Hogarth