Advertising
Digital & Social Media
Social > Topical Social OR Real-Time Response
ADVERTISING - Digital & Social Media (Social > Topical Social OR Real-Time Response)
JPG
JPG
Llifebuoy Nail Biting
Brand: Lifebuoy
Client: Unilever
Entrant: MullenLowe Lintas Group - Mumbai
The First List
| Entry Title: | Llifebuoy Nail Biting |
|---|---|
| Brand: | Lifebuoy |
| Client: | Unilever |
| Entrant Company: | MullenLowe Lintas Group - Mumbai |
| Description: | THE BIGGEST NAILBITING MOMENT There is no bigger contest in the world of cricket, no stage, no rivalry as legendary as an India-Pakistan world cup match. A day when millions of people across both countries pray for their team to win, while nervously fearing a defeat as well. Also a day when families gather around their television sets, and sometimes refuse to move for hours together, lest they disturb the delicate balance of the universe. In such times, of course, no one is thinking about handwashing. Lifebuoy - a century-old hygiene brand seeks to prevent infections, by championing the simple habit of washing hands with soap. It creates delightful and surprising handwashing reminders entrenched in popular culture - without intruding in their lives. Through our social post, we educated people that nails harbour dangerous germs and bacteria several times over, compared to the rest of the hand, and how biting nails without washing hands can be the easiest way to fall sick. Our simple message resonated with millions of people across the region, and was held up as an example of moment marketing done right. It garnered attention, love and organic amplification across key publications. |
| Company Credits: | MullenLowe Lintas Group - Mumbai |
| Individual Credits: | Khim-Yin Poh - Unilever - Global Brand Vice President, Lifebuoy - Client |
| Individual Credits: | Chaitanya Warang - Unilever - Global Brand Director, Lifebuoy - Client |
| Individual Credits: | Neeti Govila - Unilever - Senior Brand Manager, Lifebuoy - Client |
| Individual Credits: | Tulika Jha-Wadhi - Senior Brand Manager, Lifebuoy - Client |
| Individual Credits: | Triveni Rajagopal - Unilever - Global Digital Director, Skin Cleansing - Client |
| Individual Credits: | Amit Arora - Unilever - Brand Manager - Lifebuoy - Client |
| Individual Credits: | Upal Sarkar - Unilever Marketing Manager - Lifebuoy - Client |
| Individual Credits: | Sarvesh Raikar - Lowe Lintas - Regional Creative Officer - Ideator & Creative Lead |
| Individual Credits: | Devendra Mankame - Lowe Lintas - Executive Creative Director - Creative Team |
| Individual Credits: | Sundarkrishnan Sharma - Lowe Lintas - Group Creative Director - Creative Team |
| Individual Credits: | Pratiik Paathare - Lowe Lintas - Senior Vice President - Account Management |
| Individual Credits: | Anju Dayma - Lowe Lintas - Brand Services Director - Account Management |
| Individual Credits: | Amey Parab - Lowe Lintas - Associate Creative Director - Creative Team |
| Individual Credits: | Bhoopendra Pandey - Lowe Lintas - Associate Creative Director - Creative Team |
| Individual Credits: | Vinay Vinayak - MullenLowe Singapore - Senior Global Business Director - Business Leader |
| Individual Credits: | Sharmine Panthaky - Lowe Lintas - Executive Director - Account Management |
