Advertising
Outdoor
Traditional Billboards
ADVERTISING - Outdoor (Traditional Billboards)
JPG
MOV
2m:00s
Tide vs. Holi Stains
Brand: Tide
Client: Proctor & Gamble
Entrant: SW Network (Sociowash)
The First List
Entry Title: | Tide vs. Holi Stains |
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Brand: | Tide |
Client: | Proctor & Gamble |
Entrant Company: | SW Network (Sociowash) |
Description: | By leveraging outdoor advertising during Holi, we directly engaged with our target audience in their cultural environment, creating an immediate and relatable connection. In India, billboard innovations are uncommon, let alone one that leverages a topical festival. Seeing 644 cleaned Holi T-shirts got the attention of 100+ media houses allowing us to tell a story beyond the billboard. We also drove engagement and personal stories by collecting these stained t-shirts from our audience and then showing them that the Holi stains could be removed by putting them on a billboard. |
Company Credits: | Sociowash Media Pvt. Ltd. |
Individual Credits: | Pranav Agarwal - Co-founder |
Individual Credits: | Raghav Bagai - Co-founder |
Individual Credits: | Saurabh Patnaik - Founders' Office - Operations & Growth |
Individual Credits: | Amisha Gulati - Business Head |
Individual Credits: | Himani Mangtani - Account Director |
Individual Credits: | Bhairavi Datar - Lead Account Manager |
Individual Credits: | Niranjan Rao - Key Account Manager |
Individual Credits: | Tanasha Doshi - Account Manager |
Individual Credits: | Daivik Dhar - Account Executive |
Individual Credits: | Vinit Patil - ACD (Copy) |
Individual Credits: | Sanjana Nair - Copy Supervisor |
Individual Credits: | Gaurav Makhija - Copywriter |
Individual Credits: | Aditi Goyal - Copywriter |
Individual Credits: | Pooja Vasani - ACD (Design) |
Individual Credits: | Karan More - Senior Visualizer |
Individual Credits: | Souvik Mondal - Graphic Designer |
Individual Credits: | Arindam Bera - Associate Visualizer |
Individual Credits: | Geetesh Sharma - Video manager |
Individual Credits: | Newel Sailesh - Video Manager |
Individual Credits: | Shubham Chawla - Director - Ambassador & Creator |
Individual Credits: | Yash Badlani - Senior Executive - Ambassador & Creator |