Advertising
Outdoor

Tide vs. Holi Stains
Brand: Tide
Client: Proctor & Gamble
Entrant: SW Network (Sociowash)

The First List

Entry Title:	Tide vs. Holi Stains
Brand:	Tide
Client:	Proctor & Gamble
Entrant Company:	SW Network (Sociowash)
Description:	By leveraging outdoor advertising during Holi, we directly engaged with our target audience in their cultural environment, creating an immediate and relatable connection. In India, billboard innovations are uncommon, let alone one that leverages a topical festival. Seeing 644 cleaned Holi T-shirts got the attention of 100+ media houses allowing us to tell a story beyond the billboard. We also drove engagement and personal stories by collecting these stained t-shirts from our audience and then showing them that the Holi stains could be removed by putting them on a billboard.
Company Credits:	Sociowash Media Pvt. Ltd.
Individual Credits:	Pranav Agarwal - Co-founder
Individual Credits:	Raghav Bagai - Co-founder
Individual Credits:	Saurabh Patnaik - Founders' Office - Operations & Growth
Individual Credits:	Amisha Gulati - Business Head
Individual Credits:	Himani Mangtani - Account Director
Individual Credits:	Bhairavi Datar - Lead Account Manager
Individual Credits:	Niranjan Rao - Key Account Manager
Individual Credits:	Tanasha Doshi - Account Manager
Individual Credits:	Daivik Dhar - Account Executive
Individual Credits:	Vinit Patil - ACD (Copy)
Individual Credits:	Sanjana Nair - Copy Supervisor
Individual Credits:	Gaurav Makhija - Copywriter
Individual Credits:	Aditi Goyal - Copywriter
Individual Credits:	Pooja Vasani - ACD (Design)
Individual Credits:	Karan More - Senior Visualizer
Individual Credits:	Souvik Mondal - Graphic Designer
Individual Credits:	Arindam Bera - Associate Visualizer
Individual Credits:	Geetesh Sharma - Video manager
Individual Credits:	Newel Sailesh - Video Manager
Individual Credits:	Shubham Chawla - Director - Ambassador & Creator
Individual Credits:	Yash Badlani - Senior Executive - Ambassador & Creator